STATISTA FOR CONSUMER GOODS

Trusted insights to innovate and stay ahead in consumer markets

Develop informed, future-proof GTM strategies with Statista’s all-in-one platform for market and consumer insights. Access reliable global and regional data to efficiently size markets, benchmark performance, and drive product innovation that aligns with customer needs.

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Trusted by consumer goods companies around the world

  • Google
  • Samsung
  • PayPal
  • Telekom
  • Adobe
  • P&G

WHY FMCG COMPANIES CHOOSE STATISTA

Unlock growth with comprehensive insights into markets and customers

Expert-validated market data

Access reliable, updated 5-year forecasts for markets globally, empowering you to develop go-to-market strategies with confidence.

Global insights into consumer behavior

Utilize survey data from 3+ million global interviews to stay close to markets of interest and connect deeply with target audiences.

Fast insights with AI-powered search

Our Research AI quickly finds the data you need, helping your team identify trends faster and focus more on meeting consumer needs.

Success Story

“Statista strengthens our user-focused approach by providing the reliable insights we need for informed strategic decision-making.”

– Nicole Esser, edding International


edding now retrieves global-scale market and consumer insights in a fraction of the time typically required for manual research. With Statista, they quickly get valid answers, uncover new growth opportunities faster, and deliver a consumer-centric approach.

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USE CASES

How FMCG companies use Statista

Gain a comprehensive, global market view and uncover growth opportunities

Leverage market data and 5-year forecasts to gain a comprehensive view of consumer markets worldwide. 

  • Analyze key KPIs like revenue and sales volume for 1,000+ markets
  • Get clear insights into market dynamics and drivers
  • Explore competitive landscapes and growth opportunities
     

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Track consumer trends to ensure a stable product-market fit

Use comprehensive consumer insights to anticipate demand shifts and sharpen your product strategies and R&D initiatives.

  • Dive into 500+ industries and topics to analyze consumer behavior
  • Segment audiences by demographics, values, and buying preferences
  • Support marketing decisions with in-depth data on target audiences
     

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Measure your brand's performance and benchmark against competitors

Leverage brand data sets to analyze key metrics and understand the current market landscape.

  • Track KPIs like brand awareness, usage, and loyalty across 10,000+ brands
  • Use competitor insights to find opportunities for product differentiation
  • Build brand and product strategies on reliable, actionable data
     

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STATISTA CONNECT

Put Statista data in the tools you already use


Expert insights from over 50,000 trusted sources—delivered seamlessly into your in‑house tools, AI ecosystem, and the external platforms your teams rely on.

RESOURCES

Check out our free insights to get you started

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In our free whitepaper, meet the 4 AI consumer personas reshaping buying decisions, trust, and loyalty in 2026.

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Discover how to leverage the tranformative power of AI in your business to drive efficiency and create impactful product marketing.

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Brand opportunities in metaverse gaming

Learn how brands like Sony, Lego, and Disney leverage metaverse gaming to drive innovation and capture new market segments.

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GET STARTED

Ready to drive growth with the most comprehensive market and consumer data?

 

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