Meal kits market in Europe - statistics & facts
Food convenience solutions are conquering the world, and Europe is no exception. One important market in the food e-commerce landscape is meal kit delivery. Meal kits, otherwise known as recipe boxes, food boxes, or food subscription boxes, are made up of recipes and accompanying ingredients. They are usually home delivered on a subscription basis. Over the past decade, the meal kit market has grown significantly, reaching a global market value of 15.5 billion U.S. dollars in 2022, up from four billion U.S. dollars in 2017. The main catalyst for this explosive growth was the COVID-19 pandemic, during which consumers looked for meal solutions without having to leave their homes. Naturally, meal kit companies profited, just like the restaurant delivery market and upcoming Q-commerce services.
