Key insights
- Value of U.S. product shipments of breakfast cereals
- $8.7bn

Detailed statistics
U.S. product shipment value of breakfast cereals 2002-2016
- Leading vendor of breakfast, cereal, and snack bars in the U.S., based on sales
- Kellanova

Detailed statistics
Sales of the leading breakfast, cereal and snack bar vendors in the U.S. 2025
- Per capita consumption of flour and cereal products in the U.S.
- 173.7 lb

Detailed statistics
U.S. per capita consumption of flour 2000-2019
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
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Annual sales of breakfast foods U.S. 2018, by department

Annual sales of breakfast foods U.S. 2018, by department
Breakfast food dollar sales in the United States in 2018, by department (in million U.S. dollars)
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U.S. breakfast food dollar sales by category 2018

U.S. breakfast food dollar sales by category 2018
Dollar sales of breakfast food in the United States in 2018, by category (in million U.S. dollars)
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Annual sales growth of breakfast foods U.S. 2018, by department

Annual sales growth of breakfast foods U.S. 2018, by department
Year-on-year sales growth of breakfast foods in the United States in 2018, by department
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Sales growth of deli-prepared combo meals in grocery stores in the U.S. 2019, by type

Sales growth of deli-prepared combo meals in grocery stores in the U.S. 2019, by type
Sales growth of deli-prepared combo meals in grocery stores in the United States in 2019 (change to prior sales year)
Segments
6
- U.S. dollar sales of cereal and granola by segment 2018
- Frozen breakfast food: sales by category in the U.S. 2025
- Breakfast bakery sales share in the United States in 2018
- Dollar sales of bread, rolls and dough in the U.S. 2018, by segment
- U.S. fresh and refrigerated egg sales value 2018
- Sales share of meat in the U.S. 2023, by type
Segments
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U.S. dollar sales of cereal and granola by segment 2018

U.S. dollar sales of cereal and granola by segment 2018
Dollar sales of the cereal and granola category in U.S. retail stores in 2018, by segment (in million U.S. dollars))
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Frozen breakfast food: sales by category in the U.S. 2025

Frozen breakfast food: sales by category in the U.S. 2025
Frozen breakfast food sales in the United States in 2025, by category (in million U.S. dollars)
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Breakfast bakery sales share in the United States in 2018

Breakfast bakery sales share in the United States in 2018
Share of sales of breakfast bakery products in grocery stores in the United States in 2018
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Dollar sales of bread, rolls and dough in the U.S. 2018, by segment

Dollar sales of bread, rolls and dough in the U.S. 2018, by segment
Sales of the bread, rolls and dough category in U.S. retail stores in 2018, by segment (in million U.S. dollars)
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U.S. fresh and refrigerated egg sales value 2018

U.S. fresh and refrigerated egg sales value 2018
Sales value of fresh eggs and refrigerated eggs in the United States as of 2018 (in million U.S. dollars)
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Sales share of meat in the U.S. 2023, by type

Sales share of meat in the U.S. 2023, by type
Distribution of fresh meat department sales in the United States in 2023, by type
Companies & Brands
9
- Sales of the leading ready-to-eat cereal brands of the U.S. 2019
- Dollar sales of the leading U.S. hot cereal brands 2019
- Sales of the leading breakfast, cereal and snack bar vendors in the U.S. 2025
- Sales share of the leading frozen breakfast entrees vendors in the U.S. 2022
- U.S. dollar sales of the leading frozen waffle brands 2024/25
- Sales of the leading sandwich bread vendors in the U.S. 2024
- U.S. egg market: sales of the leading brands 2025
- Leading refrigerated breakfast meat brands sales of the U.S. 2025
- Bacon market: sales of the leading brands in the U.S. 2024
Companies & Brands
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Sales of the leading ready-to-eat cereal brands of the U.S. 2019

Sales of the leading ready-to-eat cereal brands of the U.S. 2019
Sales of the leading ready-to-eat cereal brands of the United States in 2019 (in million U.S. dollars)
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Dollar sales of the leading U.S. hot cereal brands 2019

Dollar sales of the leading U.S. hot cereal brands 2019
Sales of the leading hot cereal brands of the United States in 2019 (in million U.S. dollars)
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Sales of the leading breakfast, cereal and snack bar vendors in the U.S. 2025

Sales of the leading breakfast, cereal and snack bar vendors in the U.S. 2025
Leading vendors of breakfast, cereal, and snack bars in the United States in 2025, based on sales (in million U.S. dollars)
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Sales share of the leading frozen breakfast entrees vendors in the U.S. 2022

Sales share of the leading frozen breakfast entrees vendors in the U.S. 2022
Dollar sales share of leading vendors of frozen breakfast entrees in the United States in 2022
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U.S. dollar sales of the leading frozen waffle brands 2024/25

U.S. dollar sales of the leading frozen waffle brands 2024/25
Dollar sales of the leading frozen waffle brands in the United States in 2024/25 (in million U.S. dollars)
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Sales of the leading sandwich bread vendors in the U.S. 2024

Sales of the leading sandwich bread vendors in the U.S. 2024
Leading vendors of center store sandwich bread in the United States in 2023/2024, based on sales (in million U.S. dollars)
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U.S. egg market: sales of the leading brands 2025

U.S. egg market: sales of the leading brands 2025
Sales of the leading fresh egg brands in the United States in 2025 (in million U.S. dollars)
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Leading refrigerated breakfast meat brands sales of the U.S. 2025

Leading refrigerated breakfast meat brands sales of the U.S. 2025
Sales of the leading refrigerated breakfast sausage and ham brands of the United States as of January 2025 (in million U.S. dollars)
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Bacon market: sales of the leading brands in the U.S. 2024

Bacon market: sales of the leading brands in the U.S. 2024
Sales of the leading refrigerated bacon brands of the United States in 2024 (in million U.S. dollars)
Consumption
8
- Consumption of breakfast cereals (cold) in the U.S. 2011-2024
- Brands of ready-to-eat cookies consumed in the U.S. 2013-2020
- Consumption of breakfast cereals (hot) in the U.S. 2011-2024
- Usage of frozen breakfast entrees / sandwiches in the U.S. 2011-2024
- Consumption of croissants in the U.S. 2011-2024
- Usage of English muffins in the U.S. 2011-2024
- Consumption of breakfast pastries in the U.S. 2011-2024
- Usage of bread in the U.S. 2011-2024
Consumption
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Consumption of breakfast cereals (cold) in the U.S. 2011-2024

Consumption of breakfast cereals (cold) in the U.S. 2011-2024
U.S. population: Consumption of breakfast cereals (cold) from 2011 to 2024
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Brands of ready-to-eat cookies consumed in the U.S. 2013-2020

Brands of ready-to-eat cookies consumed in the U.S. 2013-2020
U.S. population: Brands of ready-to-eat cookies consumed from 2013 to 2020
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Consumption of breakfast cereals (hot) in the U.S. 2011-2024

Consumption of breakfast cereals (hot) in the U.S. 2011-2024
U.S. population: Consumption of breakfast cereals (hot) from 2011 to 2024
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Usage of frozen breakfast entrees / sandwiches in the U.S. 2011-2024

Usage of frozen breakfast entrees / sandwiches in the U.S. 2011-2024
U.S. population: Usage of frozen breakfast entrees / sandwiches from 2011 to 2024
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Consumption of croissants in the U.S. 2011-2024

Consumption of croissants in the U.S. 2011-2024
U.S. population: Consumption of croissants from 2011 to 2024
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Usage of English muffins in the U.S. 2011-2024

Usage of English muffins in the U.S. 2011-2024
U.S. population: Usage of English muffins from 2011 to 2024
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Consumption of breakfast pastries in the U.S. 2011-2024

Consumption of breakfast pastries in the U.S. 2011-2024
U.S. population: Consumption of breakfast pastries from 2011 to 2024
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Usage of bread in the U.S. 2011-2024

Usage of bread in the U.S. 2011-2024
U.S. population: Usage of bread from 2011 to 2024
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