Face care: facial masks market in the U.S.
There are masks for virtually any price range, for nearly every imaginable skin type or condition. A face mask can come in the form of a sheet soaked in a serum that is then rubbed into the skin or a liquid or clay that is applied to the face before being rinsed or peeled off after a certain amount of time. Although they have been around for decades, the market value for face masks worldwide has been steadily increasing and is expected to grow from about 32.76 billion U.S. dollars in 2018 to nearly 51 billion dollars in 2025. The vast majority of this market value can be attributed to the Asia Pacific region, where face masks are extremely popular compared to the rest of the world.
