Nina Jobst
Research expert covering South Korea
Shiseido Company, Limited - statistics & facts
One of Japan’s most valuable non-tech brands, Shiseido aims to become the leading beauty brand worldwide. Founded in 1872 as a pharmacy in Japan’s prestigious Ginza district in Tokyo, the brand found success in cosmetics by combining Western technology with Japanese traditions. The stylized Shiseido brand name and a red camellia are the trademarks of the company’s products, which stand at the center of the trillion Japanese yen business. Although the company originated from Japan's toiletries industry, it is transforming to focus on the personal beauty and wellness markets.
