Beauty and personal care market in Colombia – statistics & facts

The Colombian beauty and personal market is on the rise. It is a universal market involving all demographics, comprised of different segments, including personal hygiene, make-up, body, hair, and facial care, among others. This market is projected to reach a global revenue of over 730 billion U.S. dollars by 2028, with the beauty tech segment being expected to grow the most. In Colombia alone, the beauty and personal care revenue is forecast to reach nearly five billion U.S. dollars in 2028.
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Published by Nina Jobst, Dec 17, 2025

Key insights

Revenue of the beauty and personal care industry
***bn USD
Beauty and personal care market value
****bn COP
Direct cosmetics & personal care retail sales
****%

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Editor’s Picks
Current statistics on this topic

Cosmetics and personal care as percentage of total direct retail sales in Colombia from 2020 to 2023

Cosmetics & Personal Care

Colombia: share of cosmetics & personal care direct sales 2020-2023

Leading countries of origin of imports of essential oils, cosmetics and personal care products in Colombia in 2022, by import share

Cosmetics & Personal Care

Colombia: main countries of origin for imports of personal care products 2022

Most reputable companies in the beauty and personal care industry in Colombia in 2023, based on corporate reputation index

Cosmetics & Personal Care

Colombia: top cosmetics & personal care companies in the reputation index 2023

Recommended statistics

Latin American overview

4

Latin American overview

Colombian overview

6

Colombian overview

International trade

8

International trade

Leading companies

7

Leading companies

Consumer behavior

5

Consumer behavior

Further reports

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Beauty and personal care market in Brazil
Beauty and personal care market in Brazil
Beauty and personal care market in Mexico
Beauty and personal care market in Mexico
Beauty and personal care market in Latin America
Beauty and personal care market in Latin America
Beauty and personal care e-commerce in Latin America
Beauty and personal care e-commerce in Latin America
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