Beauty and personal care e-commerce in Latin America - statistics & facts

Latin America provides an ideal environment for beauty retail sales to flourish. In the region's vibrant cultural tapestry, cosmetics, hygiene, and personal care products play a crucial role beyond mere aesthetics. Despite varying beauty standards across countries, there is widespread recognition of the importance of personal presentation and grooming.
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

Retail sales of beauty products
**bn USD
Beauty and personal care retail e-commerce revenue
****bn USD
Latin America's fastest-growing online beauty and cosmetics market
Argentina

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Countries with the fastest-growing online beauty and cosmetics industries worldwide as of July 2025, by year-on-year growth

Online Retail

Fastest-growing online beauty and cosmetics markets globally 2025

Beauty & personal care e-commerce revenue in Latin America from 2017 to 2029, by segment (in million U.S. dollars)

Online Retail

Beauty & personal care e-commerce revenue in Latin America 2017-2029, by segment

Retail sales of beauty products in Latin America from 2019 to 2022, with a forecast to 2027 (in billion U.S. dollars)

Cosmetics & Personal Care

Beauty retail sales in Latin America 2019-2027

Recommended statistics

Market overview

7

Market overview

Category popularity

6

Category popularity

Brazil

6

Brazil

Mexico

7

Mexico

Chile and Argentina

6

Chile and Argentina

Further reports

Get the best reports to understand your industry

Beauty and personal care market in Brazil
Beauty and personal care market in Brazil
Beauty and personal care market in Mexico
Beauty and personal care market in Mexico
Beauty and personal care market in Colombia
Beauty and personal care market in Colombia
TikTok marketing
TikTok marketing
Online beauty retailers in the United States
Online beauty retailers in the United States
Amazon beauty
Amazon beauty
Contact

Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com
Tel
+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com
Tel
+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com
Tel
+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com
Tel
+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)