Xin Ou
Research expert covering Greater China
Beauty and personal care e-commerce in Canada - statistics & facts
The Canadian beauty and personal care e-commerce market is one of the fastest-growing markets worldwide, even surpassing the United States in its yearly traffic growth. This market is characterized by brand-conscious consumers who desire quality products at low prices. In 2024, the online beauty and personal care market in Canada will generate around 2.17 billion U.S. dollars in revenue, according to forecasts. By 2028, it is expected to exceed the three-billion-dollar mark.
Battle of beauty
Shoppers Drug Mart and Sephora compete for the title of Canada's top beauty and personal care retailer. Sephora wins the beauty category, generating over 400 million U.S. dollars in revenue in the country; Shoppers Drug Mart dominates the personal care category, generating a whopping 864 million U.S. dollars. When it comes to online traffic, it is almost a tie. Approximately 7.33 million users visited Shoppers Drug Mart's website in 2023, followed closely by 7.14 million consumers visiting Sephora's. The mobile apps for both stores have been very successful, but Sephora's app has a slightly higher download rate. As these two retail giants continue to compete for customers, it is safe to say that the competition will remain fierce.Canada’s very own beauty champion
Its homegrown heritage is what makes Shoppers Drug Mart special; the business was founded in 1962 in Toronto. Originally a pharmacy, the store broadened its product range to include other wellness items in order to boost earnings. The bet has proven to be successful, as personal care sales, including beauty sales, exceed those of healthcare items today. The brand has a strong presence in Canada, operating in over a thousand retail stores with dedicated cosmetics sections, accompanied by the online store shoppersdrugmart.ca. The e-commerce site carries popular beauty brands such as NARS, Kylie Cosmetics, Dior, and Laura Mercier, and continues to add new brands to its lineup. Women are primarily drawn to this website, with the 25 to 34 age group being the most frequent visitors. Overall, Shoppers Drug Mart is well-positioned to continue to attract customers in the beauty and personal care industry with its diverse selection and wide reach.
