The number of international tourist arrivals worldwide increased significantly in 2024 over the previous year, slightly surpassing pre-pandemic levels. After declining with the onset of the COVID-19 pandemic to roughly *** million, the lowest figure recorded since 1989, global inbound tourist arrivals reached **** billion in 2024.
Europe is the most popular destination for international tourism
According to Statista Mobility Market Insights, the global travel and tourism market's revenue – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down travel and tourism's revenue worldwide by sales channels reveals that the online channel generated approximately ** percent of the global transactions' value that year.
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World Tourism Organization (UN Tourism). (October 7, 2025). Number of international tourist arrivals worldwide from 1950 to 2024 (in millions) [Graph]. In Statista. Retrieved December 17, 2025, from https://www.statista.com/statistics/209334/total-number-of-international-tourist-arrivals/
World Tourism Organization (UN Tourism). "Number of international tourist arrivals worldwide from 1950 to 2024 (in millions)." Chart. October 7, 2025. Statista. Accessed December 17, 2025. https://www.statista.com/statistics/209334/total-number-of-international-tourist-arrivals/
World Tourism Organization (UN Tourism). (2025). Number of international tourist arrivals worldwide from 1950 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 17, 2025. https://www.statista.com/statistics/209334/total-number-of-international-tourist-arrivals/
World Tourism Organization (UN Tourism). "Number of International Tourist Arrivals Worldwide from 1950 to 2024 (in Millions)." Statista, Statista Inc., 7 Oct 2025, https://www.statista.com/statistics/209334/total-number-of-international-tourist-arrivals/
World Tourism Organization (UN Tourism), Number of international tourist arrivals worldwide from 1950 to 2024 (in millions) Statista, https://www.statista.com/statistics/209334/total-number-of-international-tourist-arrivals/ (last visited December 17, 2025)
Number of international tourist arrivals worldwide from 1950 to 2024 (in millions) [Graph], World Tourism Organization (UN Tourism), October 7, 2025. [Online]. Available: https://www.statista.com/statistics/209334/total-number-of-international-tourist-arrivals/
