Nina Jobst
Research expert covering South Korea
Primark - Statistics & Facts
Founded in Dublin, Ireland in 1969, Primark is synonymous with value fashion. After success under its original name Penneys, it expanded into other countries. The retailer now has 451 stores located worldwide, including the UK, the Republic of Ireland, Portugal, Spain, Germany, the Netherlands, Belgium, Austria, France, Italy, and the United States. Operating in the low-cost end of the market, the company is popular with shoppers seeking the latest fashion items at modest prices.
The vast majority of fashion store customers in the United Kingdom have heard of Primark, which had a brand awareness of 94 percent in 2024. Around half of people who knew Primark said that they like the brand, and the same number have shopped there, showing the wide reach of Primark in the UK. It is also one of the most well-known stores online.
Associated British Foods retail division
Primark is owned by the British food processing company Associated British Foods (ABF). In its 2024 annual report, ABF reported that its retail subsidiary had generated a revenue worldwide of approximately nine and a half billion British pounds that year, which was a significant increase on the previous year. With the exception of 2020 and 2021, Primark's revenues have consistently grown year-on-year. Sales grew by around six percent in the financial year 2024. Revenue has more than doubled since 2013.Primark's performance in its primary market
The value of Primark in the UK, its primary market, has increased dramatically over the past decade, with stores in the country reaching a net worth of over 500 million pounds in 2023. In the previous years, this figure had remained stable, hovering around the billion pound mark, which is impressive considering the economic difficulties faced by the retail industry over this time period.The vast majority of fashion store customers in the United Kingdom have heard of Primark, which had a brand awareness of 94 percent in 2024. Around half of people who knew Primark said that they like the brand, and the same number have shopped there, showing the wide reach of Primark in the UK. It is also one of the most well-known stores online.
