Fashion e-commerce in France – statistics & facts

Fashion is an essential part of France's rich cultural heritage, deeply intertwined with its economic fabric, boasting a myriad of renowned designers and prestigious fashion houses. Rapidly growing in the digital sphere in recent years, apparel has emerged as the backbone of online fashion sales in France, single-handedly generating roughly 18 billion U.S. dollars, or nearly three-fifths of the total revenue.
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Published by Xin Ou, Dec 17, 2025

Key insights

Leading e-commerce category
Fashion
Fashion e-commerce revenue
****bn USD
Main online clothing sales channel
B*C marketplaces

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Top online stores in the Fashion segment in France in 2024, by e-commerce net sales (in million U.S. dollars)

B2C E-Commerce

Fashion: top online stores in France in 2024, by net sales

Most popular fashion and apparel websites in France in December 2023, based on share of visits

Reach & Traffic

Leading fashion and apparel websites in France 2023, based on visit share

Share of shoppers buying clothing and shoes online in France in 1st quarter 2023, by generational cohorts

Digital Shopping Behaviour

Shoppers buying clothing and shoes online in France 2023, by generation

Recommended statistics

Overview

6

Overview

Segments

6

Segments

Online retailers

4

Online retailers

Consumption

7

Consumption

Websites & apps

4

Websites & apps

Further reports

Get the best reports to understand your industry

Fast fashion in Europe
Fast fashion in Europe
Online marketplaces in France
Online marketplaces in France
New e-commerce technologies in France
New e-commerce technologies in France
Manufacturing: Fashion in Europe - Industry Insights and Data Analysis
Manufacturing: Fashion in Europe - Industry Insights and Data Analysis
E-commerce shipping in France
E-commerce shipping in France
Fashion e-commerce worldwide
Fashion e-commerce worldwide
Fashion eCommerce: analyzing global top brands
Fashion eCommerce: analyzing global top brands
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