
Xin Ou
Research expert covering Greater China
The busiest shopping day in the United States is Black Friday, the Friday following Thanksgiving. It has become a tradition of its own. What was once just one day has often become a week of sales leading up to Black Friday, continuing sales over the weekend after, and finally Cyber Monday. More people are expected to shop over the 2025 Thanksgiving weekend than ever before, and holiday spending is predicted to remain high.

Detailed statistics
Value of holiday season retail sales in the US 2014-2024

Detailed statistics
U.S. consumers planning to shop on Thanksgiving weekend 2019-2025

Detailed statistics
Value of holiday season retail sales in the US 2014-2025, by channel

Holiday retail sales in the United States 2000-2025
Holiday retail sales in the United States from 2000 to 2025 (in billion U.S. dollars)

Value of holiday season retail sales in the US 2014-2025, by channel
Forecasted value of retail sales over the holiday shopping season in the United States (U.S.) from 2014 to 2025, by channel (in billion U.S. dollars)

Average expected spending on holiday gifts in the U.S. 2006-2025
Amount of money consumers in the United States expected to spend on holiday gifts from 2006 to 2025 (in U.S. dollars)

Amount U.S. consumers plan to spend during the holiday season 2025
How much do U.S. consumers plan to spend on holiday shopping in 2025?

Holiday gifts: what U.S. consumers plan to buy 2025
Holiday gifts to be bought by consumers in the United States in 2025, by category

Intended start date of holiday shopping in the U.S. in 2025
Date when consumers intended to start their holiday shopping in the United States in 2025

AI use for holiday shopping by generation in the U.S. 2025, by generation
Use of Artificial Intelligence (AI) in holiday shopping in the United States in 2025, by generation

U.S. consumers planning to shop on Thanksgiving weekend 2019-2025
Estimated number of shoppers on Thanksgiving weekend in the United States from 2019 to 2025 (in millions)

U.S. consumers: participation by shopping event during Thanksgiving week 2020-2025
Consumers planning to shop during Thanksgiving week in the United States from 2020 to 2025, by shopping event day

U.S. consumers planning to shop on Thanksgiving weekend by day 2025
Number of people who plan to shop on Thanksgiving weekend in the United States in 2025, by day (in millions)

E-commerce holiday season revenue in the U.S. 2020-2025, by shopping day
Holiday season retail e-commerce revenue in the United States from 2020 to 2025, by online shopping day (in billion U.S. dollars)

Expected Thanksgiving spend in the United States 2025
Expected Thanksgiving spend among shoppers in the United States in 2025

Average cost of a Thanksgiving dinner in the U.S. '90-'25
Average price of a ten-person Thanksgiving dinner in the United States from '90 to '25 (in U.S. dollars)

Impact of inflation on Thanksgiving in the United States 2025
Measures taken by Thanksgiving shoppers in the United States due to inflation in 2025

Preferred retail venues for Thanksgiving shopping in the United States 2025
Planned shopping locations for Thanksgiving items among consumers in the United States in 2025

Intention of U.S. consumers to shop in-store for Black Friday sales 2025
Do consumers in the United States plan on going into stores for Black Friday sales in 2025?

Where U.S. shoppers plan to shop in-store on Black Friday 2025
Leading physical stores shoppers plan to visit on Black Friday in the United States in 2025

Products consumers plan to buy in-person on Black Friday in the U.S. 2025, by gender
What type of purchases do you plan to make in-person on Black Friday/Cyber Monday?

Products consumers plan to buy online on Cyber Week in the U.S. 2025
What type of purchases do you plan to make online on Cyber Week?

Favorite kinds of deals during Black Friday in the United States 2025
Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2025

Channels driving awareness about Black Friday and Cyber Monday in the U.S. 2025
Channels driving awareness about Black Friday and Cyber Monday in the United States in 2025

Awareness channels in Black Friday and Cyber Monday by age group in the U.S. 2025
Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2025, by age group

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