Nina Jobst
Research expert covering South Korea
Skin care market in the U.S. - statistics & facts
No matter your gender, age, or ethnic background, everyone can benefit from investing in a skin care routine. Skin care products are unique among cosmetic products in that they are often deemed necessary by medical professionals, particularly products that offer UV protection. While many people wear no makeup or use no hair styling products, nearly everyone has some form of skin care product, even if it’s just a bottle of lotion or a tube of sunscreen.
The United States has a thriving skin care market. The two best selling skin care products in the U.S. are facial cleansers and acne treatments, selling around 247 million and 110 million units respectively in 2023.
With the U.S. skin care market poised for continuous growth and consumers remaining committed to these products, this sector is likely to sustain its success in the coming years.
Overview: global and U.S.
As the global population grows and the importance of skin care becomes better known, the global skin care market is projected to increase from 181.2 billion dollars in 2023 to over 210 billion by 2028. As of 2023, the world’s most lucrative skin care market was the U.S. market, with a revenue of nearly 24 billion U.S. dollars. It was followed by Japan, which generated a revenue of roughly 22 billion U.S. dollars, ahead of China, India, and South Korea.The United States has a thriving skin care market. The two best selling skin care products in the U.S. are facial cleansers and acne treatments, selling around 247 million and 110 million units respectively in 2023.
Anti-aging skin care market
In most Western societies, youthfulness is highly coveted, and every year millions of Americans undergo cosmetic procedures to make themselves look younger. Every year new and innovative products come onto the market, so it should come as no surprise that anti-aging skin care market was projected to grow substantially between 2021 and 2027.Consumer behavior
In a survey among U.S. shoppers, 60 percent of respondents said skincare was the personal care product category they use the most. Quality, low price, and scent were the most important purchase criteria for personal care products in 2024. Another survey conducted the year before found out that some 61 percent of participants preferred to shop for skin care products in-store, while 27 percent chose online shopping on computers.With the U.S. skin care market poised for continuous growth and consumers remaining committed to these products, this sector is likely to sustain its success in the coming years.
