U.S. Cosmetic Brands - Statistics & Facts

Consumer expenditure on cosmetics, perfume, and bath products has been volatile over the last years, suggesting that consumers may not be content with current products and that they are willing to try something new. Many are turning to YouTube.com for tutorials and product reviews. The website acts as a platform for promoting all lines of cosmetics, from drugstore to luxury brands.

Dove's U.S. ad spend: ***m USD

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Current statistics on this topic

Revenue of the leading ten beauty companies worldwide in 2024 (in billion U.S. dollars)

Cosmetics & Personal Care

Revenue of the leading ten beauty companies worldwide 2024

Cosmetics & Personal Care

Brand value of the leading personal care brands worldwide 2025

Advertising spending of selected personal care brands in the United States in 2022 (in million U.S. dollars)

Brands & Leaders

Ad spend of selected personal care brands in the U.S. 2022

Overview

Global beauty market value 2020, by product category
Global beauty market value 2020, by product category
Beauty market value worldwide in 2020, by product category (in billion U.S. dollars)
Global major beauty and personal care market 2020
Global major beauty and personal care market 2020
Value of the beauty and personal care market worldwide in 2020, by leading country (in billion U.S. dollars)
Revenue of the leading ten beauty companies worldwide 2024
Revenue of the leading ten beauty companies worldwide 2024
Revenue of the leading ten beauty companies worldwide in 2024 (in billion U.S. dollars)
Brand value of the leading 10 cosmetic brands worldwide 2025
Brand value of the leading 10 cosmetic brands worldwide 2025
Brand value of the leading 10 cosmetic brands worldwide in 2025 (in billion U.S. dollars)
Brand value of the leading personal care brands worldwide 2025
Brand value of the leading personal care brands worldwide 2025
Brand value of the leading personal care brands worldwide in 2025 (in million U.S. dollars)

Company figures

Procter & Gamble (P&G) revenue 2012-2025
Procter & Gamble (P&G) revenue 2012-2025
Revenue of Procter & Gamble (P&G) from 2012 to 2025 (in billion U.S. dollars)
Procter & Gamble's net sales share worldwide 2023, by region
Procter & Gamble's net sales share worldwide 2023, by region
Percentage of Procter & Gamble's net sales worldwide in 2023, by region
Procter & Gamble's net sales worldwide 2014-2025, by business segment
Procter & Gamble's net sales worldwide 2014-2025, by business segment
Procter & Gamble's net sales worldwide from 2014 to 2025, by business segment (in million U.S. dollars)
Procter & Gamble's operating income worldwide 2012-2025
Procter & Gamble's operating income worldwide 2012-2025
Procter & Gamble's operating income worldwide from 2012 to 2025 (in billion U.S. dollars)
P&G: baby, feminine and family care sales worldwide 2011-2025
P&G: baby, feminine and family care sales worldwide 2011-2025
Global sales of Procter & Gamble's baby, feminine, and family care segment from 2011 to 2025 (in billion U.S. dollars)
P&G's energy consumption by segment 2020
P&G's energy consumption by segment 2020
Energy consumption of Procter & Gamble in FY 2020, by business segment (in gigajoules)
P&G's GHG emissions by scope 2020-2023
P&G's GHG emissions by scope 2020-2023
Greenhouse gas emissions of Procter & Gamble from FY 2020 to FY 2023, by scope (in 1,000 metric tons)
P&G's volume of water consumed 2013-2021
P&G's volume of water consumed 2013-2021
Water consumption of Procter & Gamble from FY 2013 to FY 2021 (in million cubic meters)

Advertising expenditures

Ad spend of selected personal care brands in the U.S. 2022
Ad spend of selected personal care brands in the U.S. 2022
Advertising spending of selected personal care brands in the United States in 2022 (in million U.S. dollars)
U.S. perfumes, cosmetics, and other toilet preparations ad spend 2022-2023
U.S. perfumes, cosmetics, and other toilet preparations ad spend 2022-2023
Advertising spending in the perfumes, cosmetics, and other toilet preparations industry in the United States in 2022 and 2023 (in million U.S. dollars)
Advertising expenditure of Procter & Gamble worldwide 2011-2025
Advertising expenditure of Procter & Gamble worldwide 2011-2025
Advertising expenditure of Procter & Gamble worldwide from 2011 to 2025 (in billion U.S. dollars)
Procter & Gamble: ad spend in the U.S. 2009-2022
Procter & Gamble: ad spend in the U.S. 2009-2022
Procter & Gamble's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
Procter & Gamble's ad spend in the UK 2018-2020
Procter & Gamble's ad spend in the UK 2018-2020
Advertising expenditure of Procter & Gamble in the United Kingdom (UK) from 2018 to 2020 (in million GBP)

Consumer behavior

U.S. household expenditure on cosmetics, perfume and bath products 2010-2023
U.S. household expenditure on cosmetics, perfume and bath products 2010-2023
Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2010 to 2023 (in U.S. dollars)
Brands of foundation / cleaner make-up used in the U.S. 2020
Brands of foundation / cleaner make-up used in the U.S. 2020
U.S. population: Which brands of foundation / concealer make-up do you use most?
Brands of blusher or bronzer used in the U.S. 2020
Brands of blusher or bronzer used in the U.S. 2020
U.S. population: Which brands of blusher / bronzer do you use?
Brands of nail polish and nail care products used in the U.S. 2020
Brands of nail polish and nail care products used in the U.S. 2020
U.S. population: Which brands of nail polish / nail care do you use most often?
Brands of lipstick and lip gloss used in the U.S. 2020
Brands of lipstick and lip gloss used in the U.S. 2020
U.S. population: Which brands of lipstick and lip gloss do you use most often?
Brands of mascara used in the U.S. 2020
Brands of mascara used in the U.S. 2020
U.S. population: Which brands of mascara do you use most often?
Brands of moisturizers, creams and lotions used in the U.S. 2020
Brands of moisturizers, creams and lotions used in the U.S. 2020
U.S. population: Which brands of moisturizer / cream / lotion do you use most often?
Brands of facial cleansing, medicated products, and toners used in the U.S. 2020
Brands of facial cleansing, medicated products, and toners used in the U.S. 2020
U.S. population: Which brands of facial cleansing / medicated products / toners do you use most often?

Dove's U.S. ad spend: ***m USD

Key figures

The most important key figures provide you with a compact summary of the topic of "U.S. Cosmetic Brands" and take you straight to the corresponding statistics.