Spirits Brands - Statistics & Facts

Leading spirits brands worldwide 2025, based on brand value

Most valuable spirits brands worldwide in 2025, based on brand value (in million U.S. dollars)

Distilled spirits market: leading brands worldwide based on sales volume 2024

Leading distilled spirits brands worldwide in 2024, based on sales volume (in million 9-liter cases)

Leading rum brands worldwide 2024, by sales volume

Leading rum brands worldwide in 2024, based on sales volume (in million 9 liter cases)

U.S. sales volume of rum 2004-2024

Sales volume of rum in the United States from 2004 to 2024 (in 1,000 9 liter cases)

Rum consumption in the U.S. 2013-2023

Consumption of rum in the United States from 2013 to 2023 (in 1,000 9 liter cases)

Bacardi rum's global sales volume 2009-2024

Sales volume of Bacardi rum worldwide from 2009 to 2024 (in million 9 liter cases)

Bacardi rum's sales volume in the U.S. 2013-2023

Sales volume of Bacardi rum in the United States from 2013 to 2023 (in 1,000 9 liter cases)

Bacardi Oakheart rum's sales volume in the United States from 2014 to 2023

Sales volume of Bacardi Oakheart rum in the United States from 2014 to 2023 (in 1,000 9-liter cases)

U.S. spirits' dollar sales by brand 2019

Dollar sales of spirits in the United States in 2019, by brand (in million U.S. dollars)

U.S. spirits' dollar sales growth 2019, by brand

Dollar sales growth of spirits in the United States in 2019, by brand (change to prior year)

U.S. spirits' unit sales by brand 2019

Unit sales of spirits in the United States in 2019, by brand (in thousand cases)

Volume sales share of the leading rum companies in the U.S. 2023

Volume sales share of the leading rum suppliers in the United States in 2023

Volume sales of the leading rum brands in the U.S. 2023

Leading brands of rum in the United States in 2023, based on volume sales (in 1,000 9 liter cases)

Volume sales share of the leading rum brands in the U.S. 2023

Volume sales share of the leading rum brands in the United States in 2023

Spirits advertising expenditure in the United States in 2019, by brand

Leading spirit brand advertising expenditure in the United States in 2019 (in 1,000 U.S. dollars)

Bacardi: ad spend in the United States in 2019, by format

Bacardi brand advertising spending in the United States in 2019, by format (in 1,000 U.S. dollars)

Bacardi: online ad spend in the United States from 2011 to 2019

Bacardi brand online advertising spending in the United States from 2011 to 2019 (in 1,000 U.S. dollars)

Bacardi: ad spend in the United States from 2017 to 2019

Bacardi brand advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)

Bacardi: Hispanic ad spend in the United States from 2016 to 2019

Bacardi brand Hispanic advertising spending in the United States from 2016 to 2019 (in 1,000 U.S. dollars)*

Bacardi oakheart: online ad spend in the United States from 2014 to 2018

Bacardi Oakheart brand online advertising spending in the United States from 2014 to 2018 (in 1,000 U.S. dollars)