T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Pizza market in the U.S. - statistics & facts
Pizza is very popular among consumers and probably American’s number one dinner choice. So popular is it that most consumers in the United States in 2023 ate pizza a few times a month while another 14 percent ate it a few times a week. In 2022, the global pizza market had an estimated sales volume of over 2.4 million tons, with North America accounting for 845,000 tons of the volume. Frozen pizza in particular, due to its ease and convenience, was consumed by 87 percent of the U.S. population in 2024 and its sales reached over seven billion U.S. dollars as of 2023.
Pizza's popularity in the U.S. is expected to remain strong, solidifying its status as one of the country's favorite fast foods. As the market expands, there is potential for the introduction of styles that are not yet popular, as well as new options, including crust types and diverse topping choices.
U.S. frozen pizza market
The pizza retail department offers products such as refrigerated pizza, pizza kits, frozen pizza crust/dough, and frozen pizza. The leading vendors in the U.S. frozen pizza market in 2024 were DiGiorno and Red Baron, together accounting for nearly a third of the total category’s market share. Red Baron had dollar sales surpassing 317 million U.S. dollars while Di Giorno totaled 276 million. Private label manufacturers were also significant players in the U.S. frozen pizza retail market totaling more than 265 million dollars. The two leading brands were also the most popular frozen pizza brands in the U.S. the former known by at least half of Americans and the other by 43 percent. In 2024, as much as 90 percent of millennials in the U.S. indicated consuming frozen pizza compared to 81 percent of baby boomers.Consumer behavior
Pizza comes in different styles and consumers in the United States seemed to mostly prefer the local classics. In fact, New York-style pizza ranked as favorite, followed by Chicago-style. Traditional Neapolitan-style was still not as popular, while New Haven-style was even less favored. The preferred type of pizza was thin crust, chosen by 39 percent of consumers in the country, while thick crust enjoyed a lower share, and stuffed one the least. In terms of toppings, the classic ones seemed to have prevalence, with pepperoni reigning supreme, chosen by 24 percent of consumers, followed by sausage, and extra cheese. Conversely, among the least favored toppings, aside from anchovies, there were healthier option such as jalapeños, eggplant, pineapple, and broccoli.Pizza's popularity in the U.S. is expected to remain strong, solidifying its status as one of the country's favorite fast foods. As the market expands, there is potential for the introduction of styles that are not yet popular, as well as new options, including crust types and diverse topping choices.
