U.S. online pet care market - statistics & facts

Pet care products were not always commonly purchased on the web, however, e-commerce sales of pet care products have experienced a continuous upward trend over the years. Starting from roughly 25.5 percent in 2018,U.S. e-commerce sales share have increased with each consecutive year, and was estimated to reach over 33 percent by 2025.

Favorite online platforms and retailers

When looking at the brand awareness among pet products and supplies on online platforms, about 90 percent of American pet owners stated that they recognize PetSmart, making this major e-commerce website the most well known pet supply online shop. Other favorites among consumers included e-commerce platforms of Chewy Petco, Temu, and Pet Depot. In terms of actual e-commerce gross merchandise value (GMV) chewy.com was the clear market leader. In 2024, their e-commerce revenue reached over 12 billion U.S. dollars. When looking at the online pet products supplier, chewy.com had the most visited pet supplier webpage as of August 2025. Other major online marketplace platforms used by pet owners in the U.S. included petco.com and petsmart.com.

Animal lovers’ shopping behavior

The future of online pet care seems increasingly bright. Online channels were the main shopping location for pet food younger generations. Over 50 percent of surveyed Gen Z and millennials used online channels to purchase the majority of their pet supplies in the United States. As of 2024, the main source of pet care information across all generations in the U.S. came from veterinarians with 64 percent of respondents agreeing. Unsurprisingly, younger generations used internet and social media as an information source more often than Gen Xers a baby boomers.

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Pet industry expenditure in the U.S.: 147bn USD

U.S. pet market food and treat sales: 64.4bn USD

Number of pet enterprises in the U.S.: 12,750

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Current statistics on this topic

Pet industry expenditure in the United States from 1994 to 2024 (in billion U.S. dollars)

Pet Food

U.S. pet industry expenditure 1994-2025

Pets & Animal Supplies

Online revenue share of the pet food market in the United States 2018-2029

Leading online stores in the pet supplies segment in the United States in 2024, by e-commerce gross merchandise value (GMV) (in billion U.S. dollars)

B2C E-Commerce

Leading pet supplies online stores in the U.S. 2024

U.S. pet care market

U.S. pet industry expenditure 1994-2025
U.S. pet industry expenditure 1994-2025
Pet industry expenditure in the United States from 1994 to 2024 (in billion U.S. dollars)
Pet food sales value in the U.S. in 2023 and 2024, by channel
Pet food sales value in the U.S. in 2023 and 2024, by channel
Pet food sales value In the United States in 2023 and 2024, by channel (in billion U.S. dollars)
Global pet food sales channel share 2021-2029
Global pet food sales channel share 2021-2029
Online revenue share of the pet food market worldwide from 2021 to 2029
Online revenue share of the pet food market in the United States 2018-2029
Online revenue share of the pet food market in the United States 2018-2029
Online revenue share of the pet food market in the United States from 2018 to 2029

Leading companies

Leading pet supplies online stores in the U.S. 2024
Leading pet supplies online stores in the U.S. 2024
Leading online stores in the pet supplies segment in the United States in 2024, by e-commerce gross merchandise value (GMV) (in billion U.S. dollars)
Most well-known pet supply online shops in the United States 2024
Most well-known pet supply online shops in the United States 2024
Leading pet supply online shops ranked by brand awareness in the United States as of June 2024
Leading online suppliers visited to buy pet products in the United States as of 2025
Leading online suppliers visited to buy pet products in the United States as of 2025
Online suppliers where pet owners have purchased pet products in the U.S. as of August 2025
PetSmart brand profile in the United States 2023
PetSmart brand profile in the United States 2023
PetSmart brand awareness, usage, popularity, loyalty, and buzz among pet supply online shop users in the United States as of August 2023
Petco brand profile in the United States 2023
Petco brand profile in the United States 2023
Petco brand awareness, usage, popularity, loyalty, and buzz among pet supply online shop users in the United States in 2023

Chewy, Inc.

Net sales of Chewy Inc. in the United States 2017-2024
Net sales of Chewy Inc. in the United States 2017-2024
Net sales of Chewy Inc. in the United States from 2017 to 2024 (in million U.S. dollars)
Net sales of Chewy Inc. in the United States 2024, by segment
Net sales of Chewy Inc. in the United States 2024, by segment
Net sales of Chewy Inc. in the United States in 2024, by product segment (in million U.S. dollars)
Active customers of Chewy Inc. in the United States 2017-2024
Active customers of Chewy Inc. in the United States 2017-2024
Number of active customers of Chewy Inc. in the United States from 2017 to 2024 (in millions)
Chewy brand profile in the United States 2024
Chewy brand profile in the United States 2024
Chewy brand awareness, usage, popularity, loyalty, and buzz among pet supply online shop users in the United States in 2024

Consumer behaviour

Pet food sales channel preferences by consumers U.S. by generation 2024
Pet food sales channel preferences by consumers U.S. by generation 2024
Distribution channel used to purchase pet products in the U.S. as of March 2024, by generation
Main sources of pet care information in the U.S. by generation 2024
Main sources of pet care information in the U.S. by generation 2024
Main sources of pet care information in the U.S. as of 2024, by generation
Consumers who shopped for pet products online in the U.S. 2024, by generation
Consumers who shopped for pet products online in the U.S. 2024, by generation
Share of Americans who bought pet products online in 2024, by generation
Pet owners purchasing pet food in the U.S. in 2013 and 2023, by channel
Pet owners purchasing pet food in the U.S. in 2013 and 2023, by channel
Percentage of U.S. pet owners purchasing pet food in 2013 and 2023, by sales channel

Pet industry expenditure in the U.S.: 147bn USD

U.S. pet market food and treat sales: 64.4bn USD

Number of pet enterprises in the U.S.: 12,750

Key figures

The most important key figures provide you with a compact summary of the topic of "Online pet care market in the United States" and take you straight to the corresponding statistics.

Sales growth of household and pet care in the U.S. post-COVID-19
9.4%
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Global household & pet care sales growth pre- and post-COVID-19 2020, by market
Americans who got a new pet due to COVID-19 in February 2022
14%
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How COVID-19 affected pet ownership in the U.S. 2020-2022
Share of pet owners who most recently purchased pet food from an online only outlet during COVID-19
14%
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Outlets visited to buy pet food during coronavirus (COVID-19) in the U.S. 2021/22

Leading dog treat brand on Amazon
Purina
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Sales growth of leading dog treat brands on Amazon in the United States 2020
Best-known online pet retailer in the U.S.
Chewy
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Brand awareness among consumers of online pet supply shops in the United States 2020
Net sales of Chewy Inc.
11.9bn USD
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Net sales of Chewy Inc. in the United States 2017-2024

Share of pet owners who always buy from the same pet store
39%
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Pet store opinions among consumers in the United States in 2020
Share of pet owners who most recently bought pet hygiene/care products in supermarket
25%
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Outlets visited by consumers to buy pet care products in the United States in 2020
Share of Americans who own a cat
32%
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Share of pet types owned in U.S. households in 2020