Nu Skin Enterprises - statistics & facts

Founded in 1984, Nu Skin Enterprises, Inc. is an American beauty and wellness company headquartered in Provo, Utah. It specializes in the manufacturing and selling of cosmetic and personal care products as well as dietary supplements, under brands such as Nu Skin and Pharmanex. In 2024, Nu Skin Enterprises was one of the leading direct selling retailers globally, operating in about 50 markets, many of which are in Asia, Europe, and Africa. In the three months preceding December 31, 2024, the number of Nu Skin customers in the Americas amounted to over 200 thousand. Meanwhile, approximately 3,100 employees worked for Nu Skin Enterprises.
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Published by Nina Jobst, Dec 17, 2025

Key insights

Market share of skincare worldwide
**%
Revenue of the skin care market in the U.S.
**m USD
Revenue of the cosmetics market worldwide
***bn USD

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Current statistics on this topic

Revenue of the leading direct selling companies worldwide in 2024 (in billion U.S. dollars)

Subscriptions & Direct Selling

Revenue of the leading direct selling companies worldwide 2024

Revenue of Nu Skin worldwide from 2012 to 2024 (in billion U.S. dollars)

Cosmetics & Personal Care

Global revenue of Nu Skin 2012-2024

Number of Nu Skin customers worldwide in 2024, by region (in 1,000s)

Cosmetics & Personal Care

Global Nu Skin customers 2024, by region

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