Key insights
- Global paper tissue consumption
- m tons

Detailed statistics
Global tissue paper consumption forecast from 2007 to 2027
- Worldwide tissue consumption share of North America
- %

Detailed statistics
Tissue consumption share worldwide 2018, by region
- U.S. toilet paper market revenue
- bn USD

Detailed statistics
Toilet Paper revenue worldwide 2018-2029, by country
Recommended statistics
Paper tissue market overview
9
- Global tissue paper consumption forecast from 2007 to 2027
- Tissue consumption share worldwide 2018, by region
- Revenue in the tissue & hygiene paper market worldwide 2018-2029, by country
- Toilet Paper revenue worldwide 2018-2029, by country
- Revenue of the household paper market worldwide 2018-2029, by country
- Paper Tissues revenue worldwide 2018-2029, by country
- Market share of tissue paper capacity in North America as of Q3 2024, by manufacturer
- Production capacity of household and sanitary paper in the U.S. 2022-2025
- Distribution of U.S. recovered paper and paperboard utilization 2021, by type
Paper tissue market overview
-
Global tissue paper consumption forecast from 2007 to 2027

Global tissue paper consumption forecast from 2007 to 2027
Tissue consumption worldwide from 2007 to 2027 (in million tonnes)
-
Tissue consumption share worldwide 2018, by region

Tissue consumption share worldwide 2018, by region
Tissue consumption share worldwide in 2018, by region
-
Revenue in the tissue & hygiene paper market worldwide 2018-2029, by country

Revenue in the tissue & hygiene paper market worldwide 2018-2029, by country
Revenue in the tissue & hygiene paper market worldwide from 2018 to 2029, by selected country (in million U.S. dollars)
-
Toilet Paper revenue worldwide 2018-2029, by country

Toilet Paper revenue worldwide 2018-2029, by country
Toilet Paper revenue worldwide from 2018 to 2029, by selected country (in million U.S. dollars)
-
Revenue of the household paper market worldwide 2018-2029, by country

Revenue of the household paper market worldwide 2018-2029, by country
Revenue of the household paper market worldwide from 2018 to 2029, by selected country (in million U.S. dollars)
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Paper Tissues revenue worldwide 2018-2029, by country

Paper Tissues revenue worldwide 2018-2029, by country
Paper Tissues revenue worldwide from 2018 to 2029, by selected country (in million U.S. dollars)
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Market share of tissue paper capacity in North America as of Q3 2024, by manufacturer

Market share of tissue paper capacity in North America as of Q3 2024, by manufacturer
Market shares of tissue paper production capacity in North America as of 3rd quarter 2024, by manufacturer
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Production capacity of household and sanitary paper in the U.S. 2022-2025

Production capacity of household and sanitary paper in the U.S. 2022-2025
Production capacity of household and sanitary paper in the United States in 2022 and 2023, with a forecast until 2025 (in 1,000 air dry metric tons)
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Distribution of U.S. recovered paper and paperboard utilization 2021, by type

Distribution of U.S. recovered paper and paperboard utilization 2021, by type
Distribution of the utilization of recovered paper and paperboard in the United States in 2021, by type
Retail
6
- Sales of paper products U.S. 2020, by category
- Sales of toilet tissue in the U.S. from 2017 to 2020
- Sales of paper towels in the U.S. from 2017 to 2020
- U.S. private label and overall paper products category sales 2019
- Retail value share of private label paper products in the U.S. 2019, by category
- Sales price per unit of paper products U.S. 2020, by category
Retail
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Sales of paper products U.S. 2020, by category

Sales of paper products U.S. 2020, by category
Dollar sales of household paper products in the United States in 2020, by segment (in million U.S. dollars)
-
Sales of toilet tissue in the U.S. from 2017 to 2020

Sales of toilet tissue in the U.S. from 2017 to 2020
Toilet tissue sales in the United States from 2017 to 2020 (in million U.S. dollars)
-
Sales of paper towels in the U.S. from 2017 to 2020

Sales of paper towels in the U.S. from 2017 to 2020
Paper towel sales in the United States from 2017 to 2020 (in million U.S. dollars)
-
U.S. private label and overall paper products category sales 2019

U.S. private label and overall paper products category sales 2019
Private label and overall paper products category sales in the United States in 2019 (in million U.S. dollars)
-
Retail value share of private label paper products in the U.S. 2019, by category

Retail value share of private label paper products in the U.S. 2019, by category
Retail value share of private label paper products in the United States in 2019, by category
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Sales price per unit of paper products U.S. 2020, by category

Sales price per unit of paper products U.S. 2020, by category
Price per unit of selected household paper products in the United States in 2020 (in U.S. dollars)
Advertising expenditure
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Ad spend of selected household product brands in the U.S. 2022

Ad spend of selected household product brands in the U.S. 2022
Advertising spending of selected household product brands in the United States in 2022 (in million U.S. dollars)
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Procter & Gamble: ad spend in the U.S. 2009-2022

Procter & Gamble: ad spend in the U.S. 2009-2022
Procter & Gamble's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)
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Bounty (paper towels): ad spend in the U.S. 2011-2022

Bounty (paper towels): ad spend in the U.S. 2011-2022
Procter & Gamble's advertising spending on Bounty in the United States from 2011 to 2022 (in million U.S. dollars)
-
Charmin: ad spend in the U.S. 2011-2022

Charmin: ad spend in the U.S. 2011-2022
Procter & Gamble's advertising spending on Charmin in the United States from 2011 to 2022 (in million U.S. dollars)
Consumer behavior
7
- Per capita consumption of tissue worldwide in 2018, by region
- U.S. household expenditure on cleansing, toilet tissue, paper towels, napkins 2022
- Most used brands of paper towels in the U.S. 2020
- Most used brands of toilet paper in the U.S. 2020
- Most used brands of paper napkins in the U.S. 2020
- Rolls / packages of Bounty paper towels used in the U.S. 2020
- Rolls of Charmin Ultra toilet paper used in the U.S. within 30 days 2020
Consumer behavior
-
Per capita consumption of tissue worldwide in 2018, by region

Per capita consumption of tissue worldwide in 2018, by region
Per capita tissue consumption worldwide in 2018, by region (in kilograms)
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U.S. household expenditure on cleansing, toilet tissue, paper towels, napkins 2022

U.S. household expenditure on cleansing, toilet tissue, paper towels, napkins 2022
Average annual expenditure on cleansing and toilet tissue, paper towels and napkins per consumer unit in the United States from 2010 to 2022 (in U.S. dollars)
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Most used brands of paper towels in the U.S. 2020

Most used brands of paper towels in the U.S. 2020
U.S. population: Which brands of paper towels do you use most often?
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Most used brands of toilet paper in the U.S. 2020

Most used brands of toilet paper in the U.S. 2020
U.S. population: Which brands of toilet paper do you use most often?
-
Most used brands of paper napkins in the U.S. 2020

Most used brands of paper napkins in the U.S. 2020
U.S. population: Which brands of paper napkins do you use most often?
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Rolls / packages of Bounty paper towels used in the U.S. 2020

Rolls / packages of Bounty paper towels used in the U.S. 2020
U.S. population: How many rolls / packages of Bounty paper towels have you used in the last 30 days?
-
Rolls of Charmin Ultra toilet paper used in the U.S. within 30 days 2020

Rolls of Charmin Ultra toilet paper used in the U.S. within 30 days 2020
U.S. population: How many rolls of Charmin Ultra toilet paper have you used in the last 30 days?
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