Changing the color of one's hair has been a beauty trend through the ages, even dating back to ancient Greece and the Romans. Overall, the hair care segment represents a large part of the global cosmetic market, with a market share of approximately
, second only to the very popular skincare category. In 2022, the hair care industry generated revenues of approximately 86 billion U.S. dollars, and this figure is expected to experience further increase to
by the year 2028.
Hair coloring in the U.S.
The United States is the leading country in the hair care market, with a revenue of more than
13 billion U.S. dollars registered in 2022. Within the country, there are about 30
contract manufacturers of hair coloring products, six of which are based in
New Jersey. Many U.S. consumers use hair dyes, and in recent years the number of women in the United States who
color their hair at home has increased, unlike the number of those who have their hair colored
professionally.
Within the industry,
women's hair coloring products make up the vast majority of coloring sales in the U.S., which reached over 1.3 billion U.S. dollars in 2022 alone, while unisex coloring registered the lowest results.
Main players
At-home hair coloring products attract many customers, and in 2021, L'Oréal was the leading vendor of such products in the United States, with sales adding up to almost
545 million U.S. dollars. It was followed by other household names like Garnier, Clairol, and Revlon. The latter sold approximately
45.5 million units of hair coloring products, one of the highest results registered that year. When it comes to hair care, U.S. consumers prefer to rely on well-known brands, and among the most popular are
Head & Shoulders, Garnier, TRESemmé,
Pantene, and Fructis.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
