Gin market in the UK - statistics & facts
The gin industry is alive and well in the United Kingdom. The spirit has enjoyed a resurgence of interest after decades of being considered unfashionable in comparison to spirits like vodka which had cultivated a youthful image. The renewed curiosity surrounding cocktails surely helped gin's rise, as it is key to many traditional drinks like the martini, Tom Collins, and gin and tonic. Gin generates the second highest amount of revenue in the spirit's industry in the UK in 2023.
Although more people in the UK are interested in alcohol-reduction initiatives like Dry January, gin seems poised to remain a national favorite.
Market overview
The United Kingdom more than any other country is associated with the gin industry. The alcoholic beverage has been enjoyed for hundreds of years, going back to the "gin craze" of the 18th century. Today, the UK remains the biggest market for gin in the world. The value of manufacturers' sales of gin in the UK reached 749 million British pounds in 2023, a record high. Other countries find the UK's gin desirable as well with the export value reaching 719 million USD (578 GBP) in 2023. The United States is, by far, the biggest recipient of gin exports from the UK.Consumption
Gin is among consumers' favorite alcoholic beverages in the United Kingdom and number one among spirits. Per capita consumption has declined since a peak in 2019, though is expected to remain steady for the coming years. In terms of consumption frequency, most consumers who drink gin do so less than once a month. They're also likely to have it more frequently at home than out at the pub.Although more people in the UK are interested in alcohol-reduction initiatives like Dry January, gin seems poised to remain a national favorite.
