Gen Z online shopping behavior in Italy – statistics & facts

In the country with the fourth-highest median age worldwide, Gen Z shoppers can be an interesting species to observe, being a small part of the population. In Italy, consumers belonging to the Generation Z purchase quite differently than Italians of other age groups, especially online.
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

Italian population aged 18 to 24 years
***m
Italian Gen Z owning a smartphone
**%
Italian Gen Z caring about sustainability during Black Friday shopping
**%

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Share of Gen Z mobile shoppers in selected countries worldwide as of March 2023

Online Retail

Gen Z e-shopper mobile audience share worldwide 2023, by country

Types of social media accounts Gen Z shoppers followed and purchased from worldwide in 1st quarter 2023, by country

Digital Shopping Behaviour

Social media accounts Gen Z users followed and purchased from 2023, by country

Perceived benefits of livestream shopping by Gen Z consumers worldwide in 1st quarter 2023

Digital Shopping Behaviour

Main benefits of livestream shopping for Gen Z consumers worldwide 2023

Recommended statistics

Overview

5

Overview

Omnichannel shopping

6

Omnichannel shopping

E-shopping

4

E-shopping

Product preferences

6

Product preferences

E-commerce transactions

3

E-commerce transactions

Further reports

Get the best reports to understand your industry

Social commerce in Europe
Social commerce in Europe
TikTok marketing
TikTok marketing
Target audience: Gen Z / Generation Z in China
Target audience: Gen Z / Generation Z in China
Target audience: Gen Z / Generation Z in Mexico
Target audience: Gen Z / Generation Z in Mexico
Target audience: Gen Z / Generation Z in the United Kingdom
Target audience: Gen Z / Generation Z in the United Kingdom
Target audience: Gen Z / Generation Z in the United States
Target audience: Gen Z / Generation Z in the United States
E-commerce marketing and advertising
E-commerce marketing and advertising
Entertainment e-commerce
Entertainment e-commerce
Gen Z online beauty shoppers
Gen Z online beauty shoppers
Contact

Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com
Tel
+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com
Tel
+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com
Tel
+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com
Tel
+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)