Fruit has long been praised as a healthy and natural alternative to processed sweets and refined sugar. The size of the
in the United States has seen an overall increase in the last decade. As of June 2025, the sales of fresh fruit accounted for about 56 percent of the
in the United States. In the first half of 2025, the
for fresh fruit stood at 416.9 up from 409.47 in the previous year..
Consumption per capita
In general, the Dietary Guidelines for Americans recommend increasing fruit and vegetable intake. Fresh fruit consumption rates in the United States had been decreasing for several years, but saw an
increase per capita in 2023. The per capita
consumption of fresh noncitrus fruits reached 93 pounds per person, that year. The majority of fruit intake in the U.S. was in the form of fresh fruit and fruit juices, with
canned, dried, and frozen fruit accounting for a much smaller proportion. In 2023, the
availability of frozen fruits for consumption amounted to 5.9 pounds per person.
Americans' favorite fruit
Americans consume a variety of fruits in their everyday lives; a 2024 survey found that bananas were the
most widely purchased fruit among U.S. consumers. Apples, strawberries, and grapes were also widely consumed by U.S. consumers. On average, Americans ate about 26.7 pounds of
fresh bananas per capita in 2023, significantly more than any other fruit. A
2022 survey also showed that the majority of U.S. consumers purchased pre-cut fruits and vegetables every month.
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