Nina Jobst
Research expert covering South Korea
Footwear market in India - statistics & facts
The focus of consumers on footwear has steadily shifted away from function to fashion. India is now the second largest producer of footwear after China, with its main footwear manufacturing centers in Chennai, Ambur, and Ranipet in Tamil nadu.
The Indian footwear market has been growing rapidly because of increased disposable income and style-conscious consumers, not to mention urbanization aided by a growing population. Moreover, as a part of the Make in India initiative, the Indian government has identified the footwear industry as a priority and boosted domestic production.
Since the pandemic, having an online presence has been essential for many brands and the footwear sector is no different. An omnichannel approach is increasingly used by even small companies to increase their consumer reach. Moreover, domestic and international footwear brands have become more accessible for consumers in rural and smaller towns, thanks to online platforms like Myntra, Flipkart, and Amazon. This allows consumers to access a wider style range, better discounts, and the convenience of doorstep delivery.
Moreover, global footwear brands such as Nike, Adidas, Puma, and Skechers have established a strong online and offline presence in India, thanks to the growing consumer base. Bata, a Czech brand, established its presence in India in the 1930s and is often misconstrued as a local brand due to its successful integration, affordability, durability, and emotional resonance.
Other international brands such as Crocs, Clarks, and Birkenstock are also gaining popularity for their blend of style and function, especially favored among urban consumers. Both local and global brands have shaped the footwear industry by striking a balance between tradition with modernity and affordability with innovation.
The Indian footwear market has been growing rapidly because of increased disposable income and style-conscious consumers, not to mention urbanization aided by a growing population. Moreover, as a part of the Make in India initiative, the Indian government has identified the footwear industry as a priority and boosted domestic production.
From traditional Kohlapuri to casual sneakers
Like apparel, footwear customers are also influenced by different ethnicities and cultures across Indian states. The most common traditional footwear is Kohlapuri chappal (open-toed leather sandal), Jutis (embroidered leather footwear), and Paduka (ancient wooden footwear). These are usually paired with traditional apparel, highlighting the essence of the Indian outfit. Some traditional footwear, made of original leather, contributes significantly to the growth of the leather industry. Likewise, western footwear such as sneakers, loafers, and casual heels gained popularity among millennials and Gen Z, supporting their active and dynamic lifestyle.Since the pandemic, having an online presence has been essential for many brands and the footwear sector is no different. An omnichannel approach is increasingly used by even small companies to increase their consumer reach. Moreover, domestic and international footwear brands have become more accessible for consumers in rural and smaller towns, thanks to online platforms like Myntra, Flipkart, and Amazon. This allows consumers to access a wider style range, better discounts, and the convenience of doorstep delivery.
A blend of local and global footwear brands
A majority of the footwear market is dominated by domestic brands that offer a mix of affordability, functionality, and style. Metro Brands, Relaxo Footwear, and Campus Activewear were some of the leading footwear brands. They offer a wide variety of products catering to different Indian regions, from everyday wear to premium ethnic footwear or formal wear. However, the demand for branded items has risen considerably across all categories. The young populace in the country is influenced by global trends, social media, and celebrity endorsement, fueling brands growth in India.Moreover, global footwear brands such as Nike, Adidas, Puma, and Skechers have established a strong online and offline presence in India, thanks to the growing consumer base. Bata, a Czech brand, established its presence in India in the 1930s and is often misconstrued as a local brand due to its successful integration, affordability, durability, and emotional resonance.
Other international brands such as Crocs, Clarks, and Birkenstock are also gaining popularity for their blend of style and function, especially favored among urban consumers. Both local and global brands have shaped the footwear industry by striking a balance between tradition with modernity and affordability with innovation.
