The FMCG (Fast Moving Consumer Goods) or Consumer Packed Goods (CPG) industry represents one of the largest industries worldwide. By 2025, the
was expected to reach around 8.84 trillion U.S. dollars. In recent years, the MENA region had benefited from rising consumer demands. Particularly, the GCC is attractive for consumer-packaged goods manufacturers, as governments in the GCC are generally stable and accustomed to business interests. In addition, more than 60 free economic zones, known as free zones, provide business incentives that include tax exemptions and modern infrastructure.
FMCG sector in MENA
The FMCG sector in the region is not without challenges. In recent years, the region has faced several challenges, namely the decline in oil prices, geopolitical instability, and the rapid evolution of digital technology. Consumers have also become less loyal to brands and more demanding. They are expecting more convenience, more health-oriented options, and locally sourced products. The push for more convenience has created an opportunity for e-commerce to grow. By 2025, the
expected share of online retail in the GCC region is more than 16 percent. As a result, brands must invest in digital analytics to meet rising customer expectations. More than a third of respondents in a survey believed the
retail industry was the ripest for digital change among other consumer industries.
FMCG sector outlook
With ever-evolving trends and lifestyles around the world; it is no surprise that the FMCG sector in MENA adapts too. The shift to online and mobile shopping has accelerated, with more than half of consumers in a survey stating that they expect their
online shopping frequency to increase as a response to the pandemic. On a category level, more consumers are shifting towards increased
online shopping in categories such as grocery, food, and beverages, while products such as shoes, apparel, and accessories witnessed a decrease. These behavior changes are expected to stay.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
