FMCG in Japan - statistics & facts
Simple, colorful, and highly competitive describes Japanese fast-moving consumer goods, one of the largest segments of the country's consumer market. Characterized by eye-catching marketing campaigns and convenient packaging for easy consumption, FMCGs include non-durable and semi-durable daily necessities like foodstuff and beverages, personal care products, and clothing. Food and beverages brands are at the core of the market, leading the list of FMCG brands found in Japanese households. National brands of domestic companies are the largest players, making use of their advertising strategy in media to draw in consumers. However, alternative products by private labels of retail stores are gaining traction amid rising prices and improving brand images.
