Festive season retail in India - statistics & facts

Much like any holiday season, the Indian festive season is a time characterized by compassion, a vibrant celebration of culture, and exuberant consumerism. The three-month long festivities commence with the auspicious occasion of Ganesh Chaturthi in September and proceed well into October and November, the end being marked by Diwali. Gifting and shopping are essential to this period, with consumers planning to spend more each year, thus boosting the economy.
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Published by Xin Ou, Dec 17, 2025

Key insights

Festive sales GMV
******bn INR
E-commerce GMV growth in festive season
**%
Most important criteria for festive shopping
Budget and value

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Most popular items to buy among consumers during holiday shopping period in India as of November 2023

Shopping Behavior

Popular items among holiday shoppers India 2023

Share of shopping plans for the festive season in India as of August 26, 2021, by channel

Digital Shopping Behaviour

Share of festive shopping plans India 2021, by channel

Distribution of Diwali spending in India in 2023, by category

Consumer Goods & FMCG

Share of Diwali spending in India 2023, by category

Recommended statistics

Overview

4

Overview

Festive season key insights

5

Festive season key insights

Leading retail segments

6

Leading retail segments

Key retailers

5

Key retailers

Spending intent

5

Spending intent

Consumer sentiments

5

Consumer sentiments

Further reports

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Holiday season e-commerce in the United States
Holiday season e-commerce in the United States
Holiday season shopping in Canada
Holiday season shopping in Canada
Holiday e-commerce in Western Europe
Holiday e-commerce in Western Europe
Holiday season shopping in Australia
Holiday season shopping in Australia
Holiday season shopping 2023
Holiday season shopping 2023
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