Nina Jobst
Research expert covering South Korea
Bath & Body Works - statistics & facts
Bath & Body Works is an American retailer providing bath and beauty products, such as hand and body soaps, hand sanitizers, as well as home fragrances and candles. Founded in 1990, the company was previously part of L Brands, Inc. alongside Victoria’s Secret, the sale of which was announced in 2020. As of 2024, Bath & Body Work generated net sales amounting to 7.31 billion U.S. dollars and owned over 1,890 stores in North America. In the last ten years, the retailer’s sales per average store experienced a notable increase, reaching an amount of nearly three million U.S. dollars in 2024.
Fragrances continue to stand out as top performers in the beauty and personal care market, consistently ranking among consumers’ favorite products. And while sales may not always follow a steady upward trend, Bath & Body Works stands firm as a staple of this industry.
Brand popularity
Bath & Body Works is a well-known name among beauty customers, especially in the United States. As a matter of fact, not only did the company make it into a 2023 ranking of the most well-known health and beauty online shops in the United States, but in the fourth quarter of 2024, Bath & Body Works was one of the leading skincare and cosmetics brands according to women in the United States. In the same year, it was also one of the most popular fragrance brands among U.S. teen consumers.The fragrances market
Some of Bath & Body Works’ most popular products include body and home fragrances. In 2024, the global revenue of the fragrance market amounted to approximately 60 billion U.S. dollars, a figure that is expected to increase in the following years. In the United States, the product categories of women’s perfumes and body powder generated a high amount of sales as of 2024. In that same year, over 60 million units of men’s fragrances were sold in the North American country.Fragrances continue to stand out as top performers in the beauty and personal care market, consistently ranking among consumers’ favorite products. And while sales may not always follow a steady upward trend, Bath & Body Works stands firm as a staple of this industry.
