Number of Instagram followers of the leading celebrity makeup brands 2022

Published by Statista Research Department, Nov 25, 2025

In 2022, the celebrity makeup brand Huda Beauty was the most followed on the Instagram app, with around ** million followers. Kylie Cosmetics by Kylie Jenner ranked second, with almost ** million followers.

Log in or register to access precise data.

Number of followers of the leading celebrity makeup brands worldwide on Instagram in 2022 (in millions)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2022

Region

Worldwide

Survey time period

June 2022

Supplementary notes

Some figures were rounded.
To determine the leading celebrity beauty brands, the source analyzed conversations about 53 U.S. brands in France, the United States, and the United Kingdom, considering only English mentions.
*The brand underwent a rebranding and it is now known as SKKN.

Citation formats
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Olive YoungE-commerce in South KoreaSkin care market in South KoreaMale beauty market in South KoreaOnline marketplaces in South Korea
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.