Nina Jobst
Research expert covering South Korea
Procter & Gamble - statistics & facts
Back in 1837, William Procter and James Gamble founded a company in Cincinnati, Ohio, not knowing it was going to become the largest consumer goods company in the world. Procter & Gamble, also referred to as P&G, mainly manufactures laundry and cleaning supply products, as well as products in the cosmetics and personal care sector. To this day, the company's headquarters remained the same, but its products reached consumers all around the globe.
Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaigns. Recently, the company’s advertising expenditure amounted to nearly ten billion U.S. dollars.
P&G's products are some of the most beloved among shoppers, showing the impact and incessant growth of this industry powerhouse.
The biggest player in the market
In its financial year 2024, Procter & Gamble's sales amounted to over 80 billion U.S. dollars worldwide. This revenue was generated as a result of the company's numerous billion U.S. dollar brands within the consumer goods industry. As of 2024, four of the company's brands were ranked within the top fifteen personal care brands in the world. That year, Pampers had a brand value of approximately 17.4 billion U.S. dollars.Procter & Gamble is also one of the biggest spenders in the world when it comes to its advertising campaigns. Recently, the company’s advertising expenditure amounted to nearly ten billion U.S. dollars.
What is P&G’s main business segment?
P&G is engaged on multiple fronts of the consumer goods market, with a diverse range of well-known products and brands, such as the popular deodorant brand Old Spice or the leading hair care brand Head & Shoulders. Nonetheless, the company’s most profitable business segment is the fabric and home care one, generating global net sales of over 29 billion U.S. dollars in 2024. Some of its fabric and home care brands, like Mr. Clean and Dawn, made it in a ranking of the most popular among U.S. women in 2024. Moreover, in the same year, P&G’s brand Tide ranked first as the leading liquid laundry detergent brand in the United Sales in terms of both dollar and unit sales.P&G's products are some of the most beloved among shoppers, showing the impact and incessant growth of this industry powerhouse.
