Business digitization in the U.S. - statistics & facts
Internet and digital platforms play a key role in the discovery of small and medium businesses, as well as in consumers’ purchase decision. As consumers turn to digital media for researching products and services, businesses already recognize and embrace this opportunity in the digital environment. As of 2016, about 45 percent of small and medium owners in the U.S. believed a digital presence is very important for their businesses, and around 43 percent stated that it is important. According to 77 percent of small and medium enterprises owners, a digital presence helps with customer acquisition. About 63 percent of them stated that a digital presence could also improve the image of the enterprise. In the future, nearly 60 percent of small and medium business owners plan to invest on a new website or improve the one they already have. As of 2016, investing in social media marketing is the intention of about 45 percent of small and medium business owners for their digital future.
