Xin Ou
Research expert covering Greater China
Social commerce in the United Arab Emirates - statistics & facts
With social media being an integral part of daily lives, it is no surprise that social commerce is gaining popularity worldwide. Social commerce refers to the process of selling products and services directly through social media platforms such as Facebook, Instagram, TikTok, and more. It goes beyond using social media for promotion purposes, but it builds connections between consumers and brands, which leads to a deeper understanding of customer needs and provides relevant solutions. By 2025, the global social commerce penetration rate was forecast to reach around 26 percent, witnessing a notable rise since 2018 at just over three percent. With its high digital connectivity, the UAE is expected to witness a similar trend as the global market.
