Xin Ou
Research expert covering Greater China
E-commerce in the Baltics - statistics & facts
The Baltic e-commerce market has been steadily expanding over the past decade, providing a window of opportunities for investors. In fact, Estonia and Latvia are some of the fastest-growing e-commerce markets in Central and Eastern Europe (CEE). The revenue from online sales in the Baltics is estimated to reach 2.7 billion U.S. dollars in 2024. Lithuania is the largest e-commerce market in the Baltic region, accounting for over 40 percent of the total.
