E-commerce in Finland - statistics & facts

Over the last few years, e-commerce has become increasingly popular in Finland. This is shown by the rising number of e-commerce users in the country. The Statista Digital Market Outlook estimates that there will be 4.1 million Finnish e-commerce users by 2025. Moreover, in 2024, e-commerce in Finland generated approximately 5.71 billion euro, a significant increase compared to the previous year.

E-commerce market revenue: ****bn EUR

Number of e-commerce users: ****m

Share of individuals using the internet to sell goods: *****%

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Current statistics on this topic

Top online stores in Finland in 2023, by e-commerce net sales (in million U.S. dollar)

B2C E-Commerce

Top 10 online stores in Finland 2023

Biggest e-commerce payment brands in Finland as of December 2024

Digital Shopping Behaviour

Biggest e-commerce payment brands in Finland 2024

Preferred methods of delivery in Finland in 2024

Online Retail

Preferred methods of delivery in Finland 2024

Market overview

Distribution of e-commerce sales in Finland 2023, by type of product
Distribution of e-commerce sales in Finland 2023, by type of product
Distribution of e-commerce sales in Finland in 2023, by type of product
Most popular e-commerce platforms in Finland 2023
Most popular e-commerce platforms in Finland 2023
Most popular e-commerce platforms in Finland in 2023
Revenue of the e-commerce industry in Finland 2017-2029
Revenue of the e-commerce industry in Finland 2017-2029
Revenue of the e-commerce industry in Finland from 2017 to 2029 (in billion U.S. dollars)
E-commerce market revenue in Finland 2019-2029, by segment
E-commerce market revenue in Finland 2019-2029, by segment
Revenue of e-commerce in Finland from 2019 to 2029, by segment (in billion euros)
Revenue share of the cross-border e-commerce market in Finland 2017-2025
Revenue share of the cross-border e-commerce market in Finland 2017-2025
Revenue share of cross-border e-commerce share in Finland from 2017 to 2025
Number of users of e-commerce in Finland 2017-2029
Number of users of e-commerce in Finland 2017-2029
Number of users of e-commerce in Finland from 2017 to 2029 (in millions)
Penetration rate of e-commerce in Finland 2017-2029
Penetration rate of e-commerce in Finland 2017-2029
Penetration rate of e-commerce in Finland from 2017 to 2029
Online C2C e-commerce penetration in Finland 2018-2024
Online C2C e-commerce penetration in Finland 2018-2024
Share of individuals using the internet to sell goods or services in Finland from 2018 to 2024
E-commerce revenue in the Nordic countries 2025, by country
E-commerce revenue in the Nordic countries 2025, by country
Value of e-commerce revenue in the Nordic countries in 2025, by country (in billion U.S. dollars)

Online shopping

Online shopping penetration in Finland 2024, by gender and age group
Online shopping penetration in Finland 2024, by gender and age group
Share of online shoppers in Finland in 2024, by gender and age group
Share of domestic and cross-border online shoppers in Finland 2023
Share of domestic and cross-border online shoppers in Finland 2023
Share of individuals who made domestic and cross-border online purchases (EU and non-EU) in Finland in 2023
Most returned online purchases by category in Finland 2025
Most returned online purchases by category in Finland 2025
Most returned online purchases by category in Finland as of June 2025
Returns of online products compared to the average return rate in Finland 2024
Returns of online products compared to the average return rate in Finland 2024
Number of returns of online products compared to the average return rate in Finland in the 1st half of 2024, by product category
Return rate of online purchased goods and services in Finland 2024
Return rate of online purchased goods and services in Finland 2024
Return rate of online purchased goods and services in Finland in the 1st half of 2024, by payment method
Cart abandonment rate in the Nordics 2024, by device
Cart abandonment rate in the Nordics 2024, by device
Percentage of baskets created that did not result in a completed order in Nordic countries from 1st quarter to 3rd quarter 2024, by device

Webshops and channels

Most popular online shops in Finland 2025
Most popular online shops in Finland 2025
Most popular online shops in Finland as of June 2025
Top 10 online stores in Finland 2023
Top 10 online stores in Finland 2023
Top online stores in Finland in 2023, by e-commerce net sales (in million U.S. dollar)
Top 10 personal care online stores in Finland 2023, by e-commerce net sales
Top 10 personal care online stores in Finland 2023, by e-commerce net sales
Top online stores in the personal care segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars)
Finland: top 5 beauty online stores 2023
Finland: top 5 beauty online stores 2023
Top online stores in the beauty segment in Finland in 2023, by e-commerce net sales (in million U.S. dollars)
Most popular beauty and cosmetics websites in Finland 2024, by website traffic
Most popular beauty and cosmetics websites in Finland 2024, by website traffic
Most visited beauty and cosmetics websites in Finland in March 2024 (in 1,000s)

E-commerce channels used by companies

Share of enterprises that make B2C e-commerce sales via websites in Finland 2014-2023
Share of enterprises that make B2C e-commerce sales via websites in Finland 2014-2023
Share of enterprises that make B2C e-commerce sales via a website in Finland from 2014 to 2023
Share of enterprises with web sales in the Nordic countries 2013-2023
Share of enterprises with web sales in the Nordic countries 2013-2023
Share of enterprises with web sales in the Nordic countries from 2013 to 2023
Share of B2B companies selling digitally in the Nordics 2024, by sector
Share of B2B companies selling digitally in the Nordics 2024, by sector
Share of B2B companies offering digital commerce in the Nordics in 2024, by sector
Data usage among B2B e-commerce companies in the Nordics 2024
Data usage among B2B e-commerce companies in the Nordics 2024
Share of B2B e-commerce companies using data for business activities in the Nordics in 2024
Estimated B2B e-commerce revenue of physical goods in Finland 2018-2026
Estimated B2B e-commerce revenue of physical goods in Finland 2018-2026
Estimated B2B e-commerce revenue of physical goods in Finland from 2018 to 2023, with a forecast from 2024 to 2026 (in billion U.S. dollars)

Digital payments

Biggest e-commerce payment brands in Finland 2024
Biggest e-commerce payment brands in Finland 2024
Biggest e-commerce payment brands in Finland as of December 2024
Most common e-commerce payment methods in Finland 2023
Most common e-commerce payment methods in Finland 2023
Most common e-commerce payment methods in Finland in 2023
Preferred payment method for online payments in Finland 2024
Preferred payment method for online payments in Finland 2024
Preferred payment method for online payments in Finland in the 1st half of 2024

Delivery methods and preferences

Preferred methods of delivery in Finland 2024
Preferred methods of delivery in Finland 2024
Preferred methods of delivery in Finland in 2024
Anticipated delivery times of domestic online stores in Finland 2024
Anticipated delivery times of domestic online stores in Finland 2024
Expected delivery time by customers for deliveries of domestic online stores in Finland in 2024
Anticipated delivery times of foreign online stores in Finland 2024
Anticipated delivery times of foreign online stores in Finland 2024
Expected delivery time by customers for deliveries of foreign online stores in Finland in 2024

E-commerce market revenue: ****bn EUR

Number of e-commerce users: ****m

Share of individuals using the internet to sell goods: *****%

Key figures

The most important key figures provide you with a compact summary of the topic of "E-commerce in Finland" and take you straight to the corresponding statistics.

Share of online shopping penetration of 25 to 34 year-olds
**%
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Detailed statistics
Online shopping penetration in Finland 2024, by gender and age group
Most returned online purchase
Clothing
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Detailed statistics
Most returned online purchases by category in Finland 2025
Most popular e-commerce and shopping website
tori.fi
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Detailed statistics
Leading e-commerce and shopping websites in Finland 2023, based on visit share

Most popular payment method for online shopping
Online banking
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Detailed statistics
Most common e-commerce payment methods in Finland 2023
Most preferred online payment method
Online banking
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Detailed statistics
Preferred payment method for online payments in Finland 2024
Biggest e-commerce payment brand in Finland
MobilePay
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Detailed statistics
Biggest e-commerce payment brands in Finland 2024

Preferred delivery method by customers
Self-service parcel terminal
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Detailed statistics
Preferred methods of delivery in Finland 2024
Consumer expectations of delivery time of foreign online stores
**to **weeks
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Detailed statistics
Anticipated delivery times of foreign online stores in Finland 2024
Consumer expectations of delivery time of domestic online stores
**to **business days
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Detailed statistics
Anticipated delivery times of domestic online stores in Finland 2024