Black Friday in Italy - statistics and facts

Starting as the busiest shopping day of the year in the United States on the Friday after Thanksgiving, Black Friday has become one of the best-known shopping holidays in the world. In many countries, for example, a large share of shoppers stated that they intended to make purchases during November shopping events in 2024. Though the shopping event continues to be more important to North Americans, other countries also saw considerable interest in Black Friday. For instance, in 2024, 62 percent of French consumers between the age of 25 and 34 were planning to shop during Black Friday.
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Published by Xin Ou, Dec 17, 2025

Key insights

Most demanded product category in Italy
Electronics and household appliances
Share of Italians who plan to shop on Black Friday
**%
Share of shoppers planning to shop offline in Italy
**%

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Average budget for Black Friday shopping in Italy per capita from 2022 to 2025 (in euros)

Shopping Behavior

Average budget for Black Friday shopping in Italy 2022-2025

Share of Italian consumers planning to buy electronics during Black Friday in 2024, by gender

Shopping Behavior

Consumers intending to buy electronics during Black Friday in Italy 2024, by gender

Leading reasons to shop during Black Friday in Italy in 2024

Shopping Behavior

Main reasons to shop during Black Friday in Italy 2024

Recommended statistics

Black Friday shopping in Europe

11

Black Friday shopping in Europe

Black Friday shopping in Italy

7

Black Friday shopping in Italy

Spending plans

5

Spending plans

Shopping channels

3

Shopping channels

Further reports

Get the best reports to understand your industry

Christmas in Italy
Christmas in Italy
Black Friday in the United Kingdom (UK)
Black Friday in the United Kingdom (UK)
Thanksgiving weekend shopping in the U.S. (Black Friday & Cyber Monday)
Thanksgiving weekend shopping in the U.S. (Black Friday & Cyber Monday)
Black Friday worldwide
Black Friday worldwide
Black Friday in France
Black Friday in France
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