Amazon Prime Day in the UK - statistics & facts

Amazon Prime Day has become a popular retail sale event outside the United States. The European platforms of the e-commerce giant offer Prime users exclusive deals over the two-days shopping event, which usually takes place in the summer. In the United Kingdom, Amazon’s sales showed a significant decline in 2022, although logistics services provided by Amazon still kept a positive trend.
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Published by Xin Ou, Dec 17, 2025

Key insights

Global Amazon Prime Day sales
****bn USD
Amazon Prime Day units purchased worldwide
300m
Global Amazon Prime Day sales revenue growth
***%

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Share of consumers planning to shop on Amazon Prime Day in the United Kingdom (UK) in 2023

Online Retail

Share of consumers planning to shop on Amazon Prime Day in the UK 2023

Average online sales increase on Amazon Prime Day in selected European markets in July 2023, by shopping day and country

Online Retail

Europe e-commerce sales growth on Amazon Prime Day 2023, by day and country

Share of online users planning to shop on Amazon Prime Day in the United Kingdom (UK) in 2022, by product category

Online Marketplaces

Popular product categories on Amazon Prime Day in the UK 2022

Further recommended statistics

Further reports

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Package holidays in the United Kingdom (UK)
Package holidays in the United Kingdom (UK)
Black Friday in the United Kingdom (UK)
Black Friday in the United Kingdom (UK)
Amazon Prime Video
Amazon Prime Video
Retail events in the United Kingdom (UK)
Retail events in the United Kingdom (UK)
Video game subscription services: Amazon Prime Gaming / Amazon Luna users in the United Kingdom
Video game subscription services: Amazon Prime Gaming / Amazon Luna users in the United Kingdom
Digital video game shops: Amazon Games / prime gaming shoppers in the United Kingdom
Digital video game shops: Amazon Games / prime gaming shoppers in the United Kingdom
Grocery delivery: Amazon Fresh users in the United Kingdom
Grocery delivery: Amazon Fresh users in the United Kingdom
Smart Speakers: Amazon Echo owners in the United Kingdom
Smart Speakers: Amazon Echo owners in the United Kingdom
Amazon Business
Amazon Business
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