Wine e-commerce in the UK – statistics & facts
The United Kingdom was never particularly famed for its wine, but the wine e-commerce market in the country may be telling a different story. In 2024, the UK alcohol e-commerce market was valued at nearly four billion U.S. dollars, placing the country third globally in terms of market size. That year, the wine e-commerce segment captured the highest user penetration within alcohol e-commerce, indicating that UK wine consumers are not shying away from digital purchasing channels.
