Xin Ou
Research expert covering Greater China
TikTok Shop in Europe – statistics & facts
While TikTok might get banned in the United States, expansions of its e-commerce business are full steam ahead in Europe. Back when TikTok’s online shopping feature, TikTok Shop, was introduced in 2021, the United Kingdom (UK) was a part of the early launches together with several Southeast Asian markets. At first, the launch looked grim for the UK, but since then, the TikTok Shop has seen success in the nation. After Southeast Asian countries and the United States, the UK comprises some of the most TikTok Shops worldwide. In the UK, the beauty and fashion product categories fair the best, accounting for over half of the available goods.
