Shopping behavior in the Asia-Pacific region - statistics & facts

The way consumers in the Asia-Pacific region shop has transformed drastically, driven by factors such as the rise of digital platforms, social commerce, and evolving consumer expectations. As the population becomes more tech-savvy, along with increasing smartphone penetration, online shopping is no longer just a convenience, but rather a lifestyle. Consumers in the region are embracing innovative shopping choices, from AI-driven product recommendations to live-streamed product showcases, resulting in faster purchase decisions than before.
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Published by Xin Ou, Dec 17, 2025

Key insights

Retail sales of the direct selling industry in the Americas
61.2bn USD
Number of e-commerce users in Asia
***bn
Leading retailer in APAC by retail revenue
JD.com

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Editor’s Picks
Current statistics on this topic

Share of users visiting social media platforms to research brands and products for potential purchases in the Asia-Pacific region as of 3rd quarter 2024, by country or territory

Online marketing

Share of users visiting social media for potential purchases APAC Q3 2024, by country

Attitudes towards shopping among generation Z in Asia in 2024, by selected country

Shopping Behavior

Attitudes towards shopping among Gen Z Asia 2024, by country

Number of online shoppers in China from 2014 to June 2025 (in millions)

Key Figures of E-Commerce

Number of online shoppers in China 2014-2025

Recommended statistics

Overview

5

Overview

Shopping frequency

8

Shopping frequency

Shopping channels

8

Shopping channels

Payment methods

4

Payment methods

Consumer preferences

5

Consumer preferences

Further reports

Get the best reports to understand your industry

Consumer shopping behavior in Indonesia
Consumer shopping behavior in Indonesia
Online shopping behavior in Japan
Online shopping behavior in Japan
Social commerce in Southeast Asia
Social commerce in Southeast Asia
Online shopping behavior in Southeast Asia
Online shopping behavior in Southeast Asia
Online grocery shopping in the Asia-Pacific region
Online grocery shopping in the Asia-Pacific region
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