Online retail in Hong Kong - statistics & facts

Hong Kong stands as one of Asia’s most sought-after shopping destinations, attracting around 50 million tourists each year and bringing in millions in revenue. For decades, brick-and-mortar stores have been the cornerstone of Hong Kong’s retail success. Nevertheless, the COVID-19 pandemic has accelerated its shift to online retail and the digital economy. In 2024, online retail sales in Hong Kong surpassed 30 billion Hong Kong dollars.
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Published by Xin Ou, Dec 17, 2025

Key insights

Leading e-commerce product category based on revenues
Fashion
Market size of grocery e-commerce in Hong Kong
*****m USD
Value of cross-border e-commerce retail sales in Hong Kong
****bn USD

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Editor’s Picks
Current statistics on this topic

Online retail sales in Hong Kong from 2020 to 2024 (in billion Hong Kong dollars)

Key Figures of E-Commerce

Online retail value in Hong Kong 2020-2024

Monthly online retail sales in Hong Kong from August 2023 to August 2025 (in billion Hong Kong dollars)

Online Retail

Monthly e-commerce retail sales in Hong Kong 2023-2025

Number of users of e-commerce in Hong Kong from 2017 to 2029 (in millions)

Key Figures of E-Commerce

Number of users of e-commerce in Hong Kong 2017-2029

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Online shopping behavior in Japan
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