Online marketplaces in Spain - statistics & facts

The rapid growth in B2C e-commerce sales in Spain in the past years cannot be explained without the presence of online marketplaces, and they will keep contributing to shaping the future of the digital shopping scenery. By providing a meeting place for sellers and buyers, online marketplaces are champions in bringing together a wide range of offerings in a single site, making it easy to compare before deciding on a purchase. Online marketplaces are not new for Spanish shoppers, but they continue evolving in a market that has experienced big changes in recent years.
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Published by Xin Ou, Dec 17, 2025

Key insights

Number of e-commerce users
*****m
Most used online marketplace
Amazon
Most downloaded marketplace app
Temu

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Revenue of the e-commerce industry in Spain from 2017 to 2030 (in billion U.S. dollars)

Key Figures of E-Commerce

Revenue of the e-commerce industry in Spain 2017-2030

Number of users of e-commerce in Spain from 2017 to 2030 (in millions)

Key Figures of E-Commerce

Number of users of e-commerce in Spain 2017-2030

Online marketplaces with highest consumer penetration in Spain in 2024

Online Marketplaces

Most used online marketplaces in Spain 2024

Recommended statistics

Overview

5

Overview

Leading marketplaces

9

Leading marketplaces

Marketplace apps

6

Marketplace apps

Consumer behavior

6

Consumer behavior

Spotlight: Amazon

5

Spotlight: Amazon

Further reports

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E-commerce in the European Union
E-commerce in the European Union
Inflation and price indices of Spain
Inflation and price indices of Spain
Social commerce in Europe
Social commerce in Europe
Consumer behavior in Spain
Consumer behavior in Spain
Artificial intelligence (AI) in Spain
Artificial intelligence (AI) in Spain
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