Xin Ou
Research expert covering Greater China
Online marketplaces in Australia - statistics & facts
Australians’ spending on online marketplaces has increased tenfold over the past decade. The retail format has become a key driver of Australia’s e-commerce growth, as shoppers are drawn in by marketplaces’ value propositions alongside extensive brand and product ranges. Amazon and eBay have become the country’s online marketplace frontrunners, with fast-growing platform Temu shaking up the landscape recently. From Gen Z consumers frequently shopping for women’s fashion, homewares, and beauty products to older generations ordering home items, consumer electronics, and books, online marketplaces have become Australians’ favorite one-stop shop.
