Holiday season e-commerce in the U.S. - statistics & facts

The last two months of the calendar year are known as the season of giving, and with good reason: this is when gift purchasing reaches an annual high. In the United States, online holiday retail sales in 2025 were set to get over 311 billion dollars, with the most money spent on Cyber Monday, which has become the biggest online shopping day in the U.S. With so many attentive shoppers expecting deals, and competitive retailers looking to attract consumers and grow their brands, bargains can be found online throughout the entire month of November leading up to both Black Friday and Cyber Five – the five days from Thanksgiving Day to Cyber Monday.

YoY growth rate of online holiday retail sales: ***%

Most lucrative product category in holiday e-commerce: Electronics

Mobile share of holiday e-commerce sales: 56%

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Current statistics on this topic

Holiday shopping plans among consumers in the United States from 2015 to 2022, by channel

Shopping Behavior

In-store vs. online holiday shopping plans in the U.S. 2015-2022

Holiday season retail e-commerce revenue in the United States from 2020 to 2025, by online shopping day (in billion U.S. dollars)

Key Figures of E-Commerce

E-commerce holiday season revenue in the U.S. 2020-2025, by shopping day

Expected use of social media in holiday shopping in the United States from 2011 to 2025

Online Retail

Expected social media usage in holiday shopping in the U.S. 2011-2025

Overview

Value of holiday season retail sales in the US 2014-2025, by channel
Value of holiday season retail sales in the US 2014-2025, by channel
Forecasted value of retail sales over the holiday shopping season in the United States (U.S.) from 2014 to 2025, by channel (in billion U.S. dollars)
Growth of retail e-commerce holiday season sales in the U.S. 2019-2025
Growth of retail e-commerce holiday season sales in the U.S. 2019-2025
Year-on-year growth rate of retail e-commerce holiday season sales in the United States from 2019 to 2025
Retail e-commerce holiday season sales forecast in the U.S. 2025, by category
Retail e-commerce holiday season sales forecast in the U.S. 2025, by category
Forecast of retail e-commerce holiday season sales in the United States for 2025, by product category (in billion U.S. dollars)
Share of holiday season e-commerce revenue in the U.S. 2025, by device
Share of holiday season e-commerce revenue in the U.S. 2025, by device
Distribution of holiday season e-commerce revenue in the United States in 2025, by device
E-commerce conversion rate on holiday shopping days in the U.S. 2024, by device
E-commerce conversion rate on holiday shopping days in the U.S. 2024, by device
Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2024, by device
E-commerce holiday season revenue in the U.S. 2020-2025, by shopping day
E-commerce holiday season revenue in the U.S. 2020-2025, by shopping day
Holiday season retail e-commerce revenue in the United States from 2020 to 2025, by online shopping day (in billion U.S. dollars)
Forecasted Cyber Five online retail sales in the U.S. 2025, by shopping day
Forecasted Cyber Five online retail sales in the U.S. 2025, by shopping day
Estimated online retail sales during Cyber Five in the United States in 2025, by shopping event (in billion U.S. dollars)

Spending and shopping behavior

Expected spending on the holiday season in the U.S. 2025, by generation
Expected spending on the holiday season in the U.S. 2025, by generation
Planned expenditure on the holiday season in the United States in 2025, by generation (in U.S. dollars)
Share of online vs. in-store holiday spending in the United States 2025
Share of online vs. in-store holiday spending in the United States 2025
Expected share of holiday budget spent online and in-store in the United States in 2025
Spending during the holiday season in the U.S. 2025, by channel
Spending during the holiday season in the U.S. 2025, by channel
Expected spending during the holiday season in the United States in 2025, by purchase channel
Spending on product categories during the holiday season in the U.S. 2025, by channel
Spending on product categories during the holiday season in the U.S. 2025, by channel
Expected spending on selected product categories during the holiday season in the United States in 2025, by purchase channel
Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
Holiday shoppers planned spending changes on gifts in the U.S. 2025, by channel
Expected change in holiday spending on gifts compared to last year in the United States in 2025, by purchase channel
Amount of online purchases on Black Friday in the U.S. in 2025, by generation
Amount of online purchases on Black Friday in the U.S. in 2025, by generation
Amount of online purchases made on Black Friday in the United States compared to the year prior as of 2025, by generational cohort
Holiday gifts: what U.S. consumers plan to buy 2025
Holiday gifts: what U.S. consumers plan to buy 2025
Holiday gifts to be bought by consumers in the United States in 2025, by category

Digital channels and platforms

Projected website usage for online holiday gift shopping in the U.S. 2025
Projected website usage for online holiday gift shopping in the U.S. 2025
Leading websites consumers plan to use when shopping online for holiday gifts in the United States as of August 2025
Retailers main Cyber Week promotional channels used in the U.S. 2025
Retailers main Cyber Week promotional channels used in the U.S. 2025
Merchants main promotional channels used for Cyber Week in the United States in 2025
E-merchants personalization strategies during the holidays in the U.S. 2025, by size
E-merchants personalization strategies during the holidays in the U.S. 2025, by size
E-commerce merchants personalization strategies during the holidays in the United States in 2025, by merchant size
Expected social media usage in holiday shopping in the U.S. 2011-2025
Expected social media usage in holiday shopping in the U.S. 2011-2025
Expected use of social media in holiday shopping in the United States from 2011 to 2025
Most influential social networks on holiday shopping in the U.S. 2025
Most influential social networks on holiday shopping in the U.S. 2025
Social media platforms with the most influence on holiday purchase decisions in the United States in 2025
Benefits of online holiday shopping in the U.S. 2024
Benefits of online holiday shopping in the U.S. 2024
Benefits experienced when shopping online for the holidays in the United States as of 2024

AI usage

Ways consumers will use AI tools for holiday shopping in the U.S. 2025
Ways consumers will use AI tools for holiday shopping in the U.S. 2025
How consumers plan to use AI-powered tools for holiday shopping in the United States in 2025
Reasons to not use AI tools for holiday shopping in the U.S. 2025
Reasons to not use AI tools for holiday shopping in the U.S. 2025
Consumer reasons not to use artificial intelligence (AI) tools for holiday shopping purchases in the U.S. in 2025
AI use for holiday shopping by generation in the U.S. 2025, by generation
AI use for holiday shopping by generation in the U.S. 2025, by generation
Use of Artificial Intelligence (AI) in holiday shopping in the United States in 2025, by generation
AI use for holiday shopping by generation in the U.S. 2025, by gender
AI use for holiday shopping by generation in the U.S. 2025, by gender
Use of Artificial Intelligence (AI) in holiday shopping in the United States in 2025, by gender

YoY growth rate of online holiday retail sales: ***%

Most lucrative product category in holiday e-commerce: Electronics

Mobile share of holiday e-commerce sales: 56%

Key figures

The most important key figures provide you with a compact summary of the topic of "Holiday season e-commerce in the United States" and take you straight to the corresponding statistics.

Most popular holiday e-commerce website
amazon.com
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Detailed statistics
Projected website usage for online holiday gift shopping in the U.S. 2025
Leading Cyber Week promotional channel
Website
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Detailed statistics
Retailers main Cyber Week promotional channels used in the U.S. 2025
Share of large merchants using past purchases for item recommendations
**%
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Detailed statistics
E-merchants personalization strategies during the holidays in the U.S. 2025, by size

Share of electronics budget consumers intended to spend online
**%
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Detailed statistics
Spending on product categories during the holiday season in the U.S. 2025, by channel
Holiday shoppers buying online to save time
**%
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Detailed statistics
Benefits of online holiday shopping in the U.S. 2024
Most active generation for online Black Friday shopping
Millennials
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Detailed statistics
Amount of online purchases on Black Friday in the U.S. in 2025, by generation