U.S. Coupon Market Trends - Statistics & Facts

The coupon, which originated in the nineteenth century and has grown ever since, is a marketing strategy traditionally applied by CPG brands in order to provide consumers with a discount or rebate on various products. The concept, which is now ubiquitous, has become so common that approximately 90 percent of consumers in the United States admitted to having used coupons before.

Number of Groupon downloads in the U.S. in 2024: ***m downloads

slickdeals.net's share of global coupon website visits: ****%

Most downloaded free discount and offers app worldwide: Too Good To Go: End Food Waste

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Leading ways consumers in the United States discovered coupons in 2021

Shopping Behavior

Most common ways to find coupons among U.S. consumers 2021

Most popular coupons and rebates websites worldwide in December 2023, based on share of visits

Reach & Traffic

Leading coupons and rebates websites worldwide 2023, based on visit share

Most popular free discount and offer apps in the United States in 2024, by number of downloads (in millions)

B2C Services

Leading discount and offer apps in the U.S. 2024, by downloads

Overview

Coupon use in the United States 2017-2020
Coupon use in the United States 2017-2020
Consumers who ever use coupons for shopping in the United States from 2017 to 2020
Most common ways to find coupons among U.S. consumers 2021
Most common ways to find coupons among U.S. consumers 2021
Leading ways consumers in the United States discovered coupons in 2021
Coupon usage frequency U.S. consumers 2017-2019
Coupon usage frequency U.S. consumers 2017-2019
How often consumers use coupons when shopping in the United States from 2017 to 2019
Sources of inspiration for new products in the U.S. 2025
Sources of inspiration for new products in the U.S. 2025
Sources of inspiration for new products in the U.S. as of September 2025
Groupon app monthly downloads worldwide 2019-2025, by operating system
Groupon app monthly downloads worldwide 2019-2025, by operating system
Number of monthly downloads of the Groupon app worldwide from January 2019 to April 2025, by operating system (in 1,000s)
Leading coupons and rebates websites worldwide 2023, based on visit share
Leading coupons and rebates websites worldwide 2023, based on visit share
Most popular coupons and rebates websites worldwide in December 2023, based on share of visits
Leading discount and offer apps worldwide 2024, by downloads
Leading discount and offer apps worldwide 2024, by downloads
Most popular free discount and offer apps worldwide in 2024, by number of downloads (in millions)

Digital coupons

Leading coupons and rebates websites in the U.S. 2023, based on visit share
Leading coupons and rebates websites in the U.S. 2023, based on visit share
Most popular coupons and rebates websites in the United States in December 2023, based on share of visits
Most commonly used social media platforms for finding coupons in the U.S. 2021
Most commonly used social media platforms for finding coupons in the U.S. 2021
Leading social media platforms used to discover coupons among consumers in the United States in 2021
Most visited coupon websites in the U.S. 2022
Most visited coupon websites in the U.S. 2022
Most popular coupon websites in the United States in April 2022, based on average monthly visits (in millions)
Leading discount and offer apps in the U.S. 2024, by downloads
Leading discount and offer apps in the U.S. 2024, by downloads
Most popular free discount and offer apps in the United States in 2024, by number of downloads (in millions)
Most searched coupon websites in the U.S. 2020
Most searched coupon websites in the U.S. 2020
Most searched for coupon websites in the United States in June 2020, by average number of monthly searches
Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020
Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020
Most searched online coupon categories during the coronavirus pandemic according to shoppers in the United States as of May 2020
Share of consumers visiting coupon websites in the U.S. 2019-2020, by type
Share of consumers visiting coupon websites in the U.S. 2019-2020, by type
Share of consumers who visited coupon websites when shopping in the United States in 2019 and 2020, by type
Leading coupon-related searches in the U.S. 2020
Leading coupon-related searches in the U.S. 2020
Most popular coupon-related online searches in the United States in June 2020, by average monthly searches

Food coupons

Ways U.S. consumers like to receive food and grocery coupons and promotions 2021
Ways U.S. consumers like to receive food and grocery coupons and promotions 2021
How do you like to receive coupons and promotions for food and groceries?
Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
Share of consumers that used coupons when getting a meal delivered in the United States in 2021, by gender
Share of U.S. consumers that used coupons when ordering takeout 2021, by gender
Share of U.S. consumers that used coupons when ordering takeout 2021, by gender
Share of consumers that used coupons when ordering takeout in the United States in 2021, by gender
Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
Share of consumers that used coupons when getting groceries delivered in the United States in 2021, by gender
Food & grocery social media coupons & promotions reception U.S. 2021, by age
Food & grocery social media coupons & promotions reception U.S. 2021, by age
Reception of social media promotions and coupons for food and groceries in the United States in 2021, by age group
Biggest benefits of mobile devices per grocery retailers in the United States in 2020
Biggest benefits of mobile devices per grocery retailers in the United States in 2020
Most advantageous benefits offered by mobile devices according to grocery retailers in the United States in 2020
Face value of food & non-food FSI coupons in the U.S. H1 2020-2021
Face value of food & non-food FSI coupons in the U.S. H1 2020-2021
Average face value of food and non-food free standing insert (FSI) coupons offered in the United States in 1st halves of 2020 and 2021 (in U.S. dollars)

Consumer behavior

Most common terms for codes used at checkout among U.S. consumers 2021
Most common terms for codes used at checkout among U.S. consumers 2021
Most commonly used terms for codes used at checkout among consumers in the United States in 2021
Millennial paper coupon use in the United States 2020, by type
Millennial paper coupon use in the United States 2020, by type
Millennials who use paper coupons when shopping in the United States as of June 2020, by type
Gen Z members who use mobile savings apps in the U.S. 2020, by type
Gen Z members who use mobile savings apps in the U.S. 2020, by type
Share of Generation Z members who use mobile savings apps when shopping in the United States as of June 2020, by type
Millennials using mobile savings apps in the U.S. 2020, by type
Millennials using mobile savings apps in the U.S. 2020, by type
Share of millennials who use mobile savings apps when shopping in the United States as of June 2020, by type
Gen X members who use mobile savings apps in the United States 2020, by type
Gen X members who use mobile savings apps in the United States 2020, by type
Share of Generation X members who use mobile savings apps when shopping in the United States as of June 2020, by type
Baby boomers who use mobile savings apps in the United States 2020, by type
Baby boomers who use mobile savings apps in the United States 2020, by type
Share of baby boomers who use mobile savings apps when shopping in the United States as of June 2020, by type
Ways that grocery shopper behavior has changed due to the coronavirus U.S. 2020
Ways that grocery shopper behavior has changed due to the coronavirus U.S. 2020
Behaviors that have increased among grocery shoppers because of the COVID-19 pandemic in the United States in 2020
Reasons for trying a new store or online retailer for holiday shopping U.S. 2020
Reasons for trying a new store or online retailer for holiday shopping U.S. 2020
Leading influences to try a new store or online retailer for holiday shopping in the United States as of September 2020

Number of Groupon downloads in the U.S. in 2024: ***m downloads

slickdeals.net's share of global coupon website visits: ****%

Most downloaded free discount and offers app worldwide: Too Good To Go: End Food Waste

Key figures

The most important key figures provide you with a compact summary of the topic of "Coupon Market Trends in the United States" and take you straight to the corresponding statistics.

Projected number of digital coupon users in the U.S. by 2021
*****m
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Detailed statistics
Number of digital coupon users in the United States 2015-2021
Leading social media platform used to discover coupons in the U.S.
Facebook
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Detailed statistics
Most commonly used social media platforms for finding coupons in the U.S. 2021
Average monthly visits to swagbucks.com in the U.S.
8.62m visits
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Detailed statistics
Most visited coupon websites in the U.S. 2022
Most searched online coupon category in the U.S. during COVID-19
Household items
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Detailed statistics
Leading digital coupon categories during COVID-19 pandemic in the U.S. 2020

Share of U.S. consumers who like to receive promotions for food & groceries via email
**%
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Detailed statistics
Ways U.S. consumers like to receive food and grocery coupons and promotions 2021
Share of U.S. consumers that used coupons when getting a meal kit delivered
**%
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Detailed statistics
Share of U.S. consumers that got a meal delivered using coupons 2021, by gender
Share of U.S. women that used coupons when getting groceries delivered
**%
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Detailed statistics
Share of U.S. consumers that got groceries delivered using coupons 2021, by gender
Share of U.S. men that used coupons when ordering takeout
**%
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Detailed statistics
Share of U.S. consumers that used coupons when ordering takeout 2021, by gender