Artificial intelligence (AI) in European e-commerce - statistics and facts

With the European market of artificial intelligence estimated to be worth 43 billion euros in 2024 , new opportunities have opened for e-commerce companies able to innovate. European online shoppers like to engage themselves with the enhanced online experience that AI offers, but they still have reservations about data privacy.
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

AI market in Europe by 2030
***bn EUR
AI market growth in Europe in 2024
**%
AI startup funding in Europe
****bn USD

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Share of enterprises using artificial intelligence (AI) in Europe in 2021, 2023, and 2024, by country

Artificial Intelligence

Share of enterprises using AI in Europe 2021-2024, by country

Number of artificial intelligence (AI) companies in major economies worldwide in 2023

Artificial Intelligence

Number of AI companies in major economies worldwide 2023

Estimated share of spending on artificial intelligence (AI) and generative AI in Europe in 2024, by industry

Artificial Intelligence

Distribution of spending on AI in Europe 2024, by industry

Recommended statistics

Overview

5

Overview

Business adoption

8

Business adoption

Consumer attitudes

7

Consumer attitudes

AI-powered features

7

AI-powered features

Further reports

Get the best reports to understand your industry

E-commerce in the European Union
E-commerce in the European Union
E-commerce fraud
E-commerce fraud
E-commerce platform technologies
E-commerce platform technologies
E-commerce challenges
E-commerce challenges
Target audience: Artificial Intelligence (AI) enthusiasts in Germany
Target audience: Artificial Intelligence (AI) enthusiasts in Germany
Target audience: Artificial Intelligence (AI) enthusiasts in Spain
Target audience: Artificial Intelligence (AI) enthusiasts in Spain
Target audience: Artificial Intelligence (AI) enthusiasts in France
Target audience: Artificial Intelligence (AI) enthusiasts in France
Target audience: Artificial Intelligence (AI) enthusiasts in the United Kingdom
Target audience: Artificial Intelligence (AI) enthusiasts in the United Kingdom
Target audience: Artificial Intelligence (AI) enthusiasts in Sweden
Target audience: Artificial Intelligence (AI) enthusiasts in Sweden
Digital procurement
Digital procurement
Contact

Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com
Tel
+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com
Tel
+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com
Tel
+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com
Tel
+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)