Picnic Online Supermarket – statistics & facts
In an industry dominated by large supermarket chains with big capital, it takes courage to enter the market as a online-only retailer, and it takes strong business acumen to succeed despite challenging industry and macroeconomic conditions. Yet, despite all odds, the Dutch online supermarket Picnic did just that. Operating in the Netherlands, France, and Germany, the Amsterdam-based grocery pure player was the leading online supermarket in its home country, and a rising force to be reckoned with in the German and French grocery markets.
