Online shopping behavior in Mexico - statistics & facts

The Mexican e-commerce market is a dynamic and popular digital space where over 90 percent of online shoppers acquire products every month. In 2025, around 75 percent of internet users shopped online in Mexico, over 16 percentage points more than the average for the Latin American region. The high number of users that the e-commerce market attracts in comparison with the rest of the region comes with opportunities, but also challenges for online retailers.
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Published by Xin Ou, Dec 17, 2025

Key insights

Share of internet users that purchase online weekly
**%
Main factor encouraging online purchases
Free delivery
Top country of most recent cross-border online purchase
United States

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Current statistics on this topic

Number of e-commerce users in Mexico from 2019 to 2029 (in millions)

Key Figures of E-Commerce

Online retail users in Mexico 2019-2029

Share of online sales volume in Mexico in 2024, by device

B2C E-Commerce

Share of online sales in Mexico 2024, by device

Key figures on Amazon in Mexico as of 2024

Online Marketplaces

Amazon Mexico key figures 2024

Recommended statistics

Overview

4

Overview

Shopping behavior

7

Shopping behavior

Platforms & sellers

6

Platforms & sellers

Payment methods

4

Payment methods

Deliveries & returns

7

Deliveries & returns

Further reports

Get the best reports to understand your industry

E-commerce checkout behavior
E-commerce checkout behavior
Online shopping behavior in Brazil
Online shopping behavior in Brazil
Online shopping behavior in Europe
Online shopping behavior in Europe
E-commerce delivery preferences worldwide
E-commerce delivery preferences worldwide
Online marketplaces in Mexico
Online marketplaces in Mexico
Millennials online shopping behavior
Millennials online shopping behavior
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