Mobile commerce in Latin America - statistics & facts

Smartphones have become ubiquitous devices in people's pockets across the globe. This phenomenon is especially prominent in emerging markets, where these devices serve as a convenient and accessible avenue for individuals to engage in online commerce, thereby unlocking new opportunities for businesses.

M-commerce share of retail online sales: ****%

Mobile e-commerce app session growth: **%

Country with largest m-commerce market: Brazil

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Current statistics on this topic

Mobile commerce market size in selected Latin American countries in 2023 and 2027 (in billion U.S. dollars)

Key Figures of E-Commerce

Mobile e-commerce market size in Latin America 2023-2027, by country

Mobile commerce share of total retail online sales in selected Latin American countries as of 2022

Online Retail

Mobile e-commerce share in Latin America 2022, by country

Smartphone adoption rate in Latin America in 2023 versus 2030

Mobile Devices

Smartphone adoption rate in Latin America 2023 vs. 2030

Overview

M-commerce share of total retail online sales worldwide 2022, by region
M-commerce share of total retail online sales worldwide 2022, by region
Retail m-commerce as percentage of total retail e-commerce sales worldwide in 2022, by region
Global mobile e-commerce app session growth 2022, by region
Global mobile e-commerce app session growth 2022, by region
Mobile e-commerce app session growth worldwide in 2022, by region
Mobile e-commerce market size in Latin America 2023-2027, by country
Mobile e-commerce market size in Latin America 2023-2027, by country
Mobile commerce market size in selected Latin American countries in 2023 and 2027 (in billion U.S. dollars)
Mobile e-commerce share in Latin America 2022, by country
Mobile e-commerce share in Latin America 2022, by country
Mobile commerce share of total retail online sales in selected Latin American countries as of 2022
M-commerce penetration rate in Latin America 2023, by country
M-commerce penetration rate in Latin America 2023, by country
Share of e-commerce shoppers purchasing via mobile device in selected Latin American countries as of 2023
Shopping app average revenue per download in Latin America 2023, by country
Shopping app average revenue per download in Latin America 2023, by country
Average revenue per download of shopping apps in selected Latin American countries in 2023 (in U.S. dollars)
Shopping app cost per installation in Latin America 2019-2022
Shopping app cost per installation in Latin America 2019-2022
Average cost per installation (CPI) of shopping apps in Latin America from 2019 to 2022 (in U.S. dollars)

Mobile adoption

Smartphone adoption rate in Latin America 2023 vs. 2030
Smartphone adoption rate in Latin America 2023 vs. 2030
Smartphone adoption rate in Latin America in 2023 versus 2030
Number of smartphone users in Latin America 2022, by country
Number of smartphone users in Latin America 2022, by country
Number of smartphone users in selected countries in Latin America in 2022 (in millions)
Number of mobile internet users in Latin America 2024, by country
Number of mobile internet users in Latin America 2024, by country
Number of mobile internet users in selected countries in Latin America as of 3rd quarter 2024 (in millions)
Number of mobile subscriptions in Latin America 2023-2030
Number of mobile subscriptions in Latin America 2023-2030
Number of mobile subscriptions in Latin America in 2023, 2024, and 2030 (in millions)
Share of 5G mobile connections in Latin America 2030, by country
Share of 5G mobile connections in Latin America 2030, by country
Share of 5G in mobile connections in Latin America in 2030, by country
Monthly data traffic per smartphone in Latin America 2018-2029
Monthly data traffic per smartphone in Latin America 2018-2029
Monthly data traffic per smartphone in Latin America from 2018 to 2029 (in gigabytes)

Brazil

E-commerce market size in Brazil 2022-2026, by device
E-commerce market size in Brazil 2022-2026, by device
E-commerce market size in Brazil in 2022 and 2026, by device (in billion U.S. dollars)
Share of smartphone owners who bought via mobile in Brazil 2015-2024
Share of smartphone owners who bought via mobile in Brazil 2015-2024
Percentage of smartphone owners who bought via mobile in Brazil from 2015 to 2024
Mobile app or website purchase frequency in Brazil 2024
Mobile app or website purchase frequency in Brazil 2024
Frequency of purchase via mobile app or website in Brazil in 2024
Most purchased product categories via mobile in Brazil 2024
Most purchased product categories via mobile in Brazil 2024
Most popular product categories in mobile commerce in Brazil in 2024
Most popular m-commerce apps in Brazil 2024
Most popular m-commerce apps in Brazil 2024
Most used apps to make purchases via smartphone in Brazil in 2024
Satisfaction level with mobile commerce in Brazil 2023
Satisfaction level with mobile commerce in Brazil 2023
Level of satisfaction with mobile commerce in Brazil in 2023
Mobile payments usage by situation in Brazil 2024
Mobile payments usage by situation in Brazil 2024
Mobile payments usage by situation in Brazil in 2024

Mexico

E-commerce market size in Mexico 2022-2026, by device
E-commerce market size in Mexico 2022-2026, by device
E-commerce market size in Mexico in 2022 and 2026, by device (in billion U.S. dollars)
Number of shopping app downloads in Mexico 2017-2029
Number of shopping app downloads in Mexico 2017-2029
Number of shopping app downloads in Mexico from 2017 to 2029 (in 1,000s)
Preferred devices for online shopping in Mexico 2023, by purchase phase
Preferred devices for online shopping in Mexico 2023, by purchase phase
Preferred devices for online shopping in Mexico in 2023, by purchase phase
Preferred channels for mobile shopping in Mexico 2023
Preferred channels for mobile shopping in Mexico 2023
Preferred channels for mobile shopping in Mexico in 2023
Most popular m-commerce categories in Mexico 2023
Most popular m-commerce categories in Mexico 2023
Most popular product and service purchase categories via mobile in Mexico in 2023
Mobile shopping-related activities in Mexico 2022
Mobile shopping-related activities in Mexico 2022
Most popular mobile commerce-related activities in Mexico in 2022
Biggest contactless payment brands at POS in Mexico 2024
Biggest contactless payment brands at POS in Mexico 2024
Biggest contactless payment brands at POS in Mexico as of December 2024

Other markets

E-commerce market size in Argentina 2022-2026, by device
E-commerce market size in Argentina 2022-2026, by device
E-commerce market size in Argentina in 2022 and 2026, by device (in billion U.S. dollars)
Number of shopping app downloads in Argentina 2017-2029
Number of shopping app downloads in Argentina 2017-2029
Number of shopping app downloads in Argentina from 2017 to 2029 (in 1,000s)
E-commerce market size in Chile 2022-2026, by device
E-commerce market size in Chile 2022-2026, by device
E-commerce market size in Chile in 2022 and 2026, by device (in billion U.S. dollars)
Number of shopping app downloads in Chile 2017-2029
Number of shopping app downloads in Chile 2017-2029
Number of shopping app downloads in Chile from 2017 to 2029 (in 1,000s)
E-commerce market size in Colombia 2022-2026, by device
E-commerce market size in Colombia 2022-2026, by device
E-commerce market size in Colombia in 2022 and 2026, by device (in billion U.S. dollars)
Number of shopping app downloads in Colombia 2017-2029
Number of shopping app downloads in Colombia 2017-2029
Number of shopping app downloads in Colombia from 2017 to 2029 (in 1,000s)
Share of online purchases in Peru 2024, by device
Share of online purchases in Peru 2024, by device
Distribution of online purchases in Peru in 2024, by device
Number of shopping app downloads in Peru 2017-2029
Number of shopping app downloads in Peru 2017-2029
Number of shopping app downloads in Peru from 2017 to 2029 (in 1,000s)

M-commerce share of retail online sales: ****%

Mobile e-commerce app session growth: **%

Country with largest m-commerce market: Brazil

Key figures

The most important key figures provide you with a compact summary of the topic of "Mobile commerce in Latin America" and take you straight to the corresponding statistics.

M-commerce share of retail online sales
**%
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Detailed statistics
Mobile e-commerce share in Latin America 2022, by country
Most purchased product category
Books
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Detailed statistics
Most purchased product categories via mobile in Brazil 2024
Most popular m-commerce app
Shopee
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Detailed statistics
Most popular m-commerce apps in Brazil 2024

M-commerce market size
****bn USD
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Detailed statistics
E-commerce market size in Mexico 2022-2026, by device
Preferred channel for mobile shopping
Marketplaces
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Detailed statistics
Preferred channels for mobile shopping in Mexico 2023
Most used mobile payment brand
PayPal
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Detailed statistics
Biggest contactless payment brands at POS in Mexico 2024

Shopping app downloads in Argentina
***m
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Detailed statistics
Number of shopping app downloads in Argentina 2017-2029
Shopping app downloads in Chile
*m
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Detailed statistics
Number of shopping app downloads in Chile 2017-2029
Shopping app downloads in Colombia
***m
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Detailed statistics
Number of shopping app downloads in Colombia 2017-2029
Shopping app downloads in Peru
***m
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Detailed statistics
Number of shopping app downloads in Peru 2017-2029