Mobile commerce in Italy - statistics & facts

The online purchasing and selling of products and services conducted through mobile devices or wireless technology has become increasingly popular, as online users spend considerable time on smartphones. In Italy, consumers integrated mobile shopping into their purchase routine, making mobile commerce a key segment of the online retail sector.
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Published by Xin Ou, Dec 17, 2025

Key insights

Mobile cart abandonment rate
**%
E-commerce visits share from social media referrals on tablets
**%
Smartphones' retail traffic share
**%

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Current statistics on this topic

Market value of B2C mobile commerce in Italy from 2016 to 2023 (in billion euros)

B2C E-Commerce

M-commerce B2C market size in Italy 2016-2023

Distribution of retail website visits and orders in Italy as of 1st quarter 2025, by device

Online Retail

Online retail website visits and orders in Italy 2025, by device

Share of baskets created that did not result in a completed order in Italy from 3rd quarter 2022 to 3rd quarter 2024, by device

Online Retail

Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device

Recommended statistics

Overview

5

Overview

M-commerce

5

M-commerce

Shopping apps

8

Shopping apps

Mobile shoppers

7

Mobile shoppers

Further reports

Get the best reports to understand your industry

Smartphones in Europe
Smartphones in Europe
Smartphones in Italy
Smartphones in Italy
Mobile data consumption in Italy
Mobile data consumption in Italy
Mobile payment: Apple Pay users in Italy
Mobile payment: Apple Pay users in Italy
Mobile payment: Google Pay users in Italy
Mobile payment: Google Pay users in Italy
Mobile payment: Satispay users in Italy
Mobile payment: Satispay users in Italy
Online marketplaces in Italy
Online marketplaces in Italy
Mobile payment: Bancomat Pay users in Italy
Mobile payment: Bancomat Pay users in Italy
Multichannel customer journey in Italy
Multichannel customer journey in Italy
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