B2C e-commerce in Japan - statistics & facts

Japan lost its position as the third-largest economy globally, but the B2C e-commerce market is still in the running for the number three worldwide. As one of the world’s largest e-commerce markets, Japan’s online shopping landscape combines the convenience of shopping from anywhere with the quality customer service known from physical store purchases. A Japanese household spent 20 thousand Japanese yen per month online in 2023, and the continuous upward trend showed that shoppers have embraced online retail.
Log in or register to access full data.
Published by Xin Ou, Dec 17, 2025

Key insights

B2C e-commerce market size
****tn JPY
Cross-border e-commerce market size
***bn JPY
Leading e-commerce company
Rakuten Group, Inc.

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Business-to-business (B2B) e-commerce market size in Japan from 2015 to 2024 (in trillion Japanese yen)

B2B E-Commerce

B2B online retail market size in Japan 2015-2024

Consumer-to-consumer (C2C) e-commerce market size in Japan from fiscal year 2016 to 2024 (in billion Japanese yen)

C2C E-Commerce

Online C2C market size in Japan FY 2016-2024

Value of the mobile e-commerce market in Japan from 2015 to 2024 (in trillion Japanese yen)

B2C E-Commerce

M-commerce market size in Japan 2015-2024

Recommended statistics

Overview

4

Overview

Segments

5

Segments

B2C services

3

B2C services

Major platform operators

4

Major platform operators

Marketplaces

5

Marketplaces

Shopping behavior

4

Shopping behavior

Purchase decisions

4

Purchase decisions

Further reports

Get the best reports to understand your industry

Internet usage in Japan
Internet usage in Japan
E-commerce in Japan
E-commerce in Japan
eCommerce in Japan
eCommerce in Japan
Retail in Japan
Retail in Japan
Online banking in Japan
Online banking in Japan
Shopping behavior in Japan
Shopping behavior in Japan
Online shopping behavior in Japan
Online shopping behavior in Japan
Industrial and logistics real estate in Japan
Industrial and logistics real estate in Japan
Social commerce in Japan: The role of social media in shopping
Social commerce in Japan: The role of social media in shopping
Mobile commerce in Japan
Mobile commerce in Japan
Contact

Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com
Tel
+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com
Tel
+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com
Tel
+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com
Tel
+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)